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 Data Collection

Marketers tackle data collection challenges

April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
 

Marketers apply analysis and organization to data collection

April 01, 2012

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
 

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
 

Bridge data for a holistic view

Dennis Kooker, KBM Group April 01, 2012

Today's consumers are not just individuals we actively sell to; they are informed buyers.
 

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
 

2012 Essential Guide to Database Marketing

April 01, 2012

The 2012 Essential Guide to Database Marketing is now available for $19.95 as a pdf. Click above to download.
 

Targeting Video Series: Richard April, VP marketing, AG Salesworks

February 15, 2012

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
 

Google, Goldilocks and online privacy

January 18, 2012

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
 

Lessons learned and 2012 predictions for the ad industry

Will Price, CEO, Flite January 17, 2012

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
 

Upromise settles with FTC over data collection charges

January 06, 2012

Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
 

Make a move before your customers do

Jeffrey Boorjian, VP of marketing, Caesars Entertainment November 14, 2011

It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.
 

DAA should partner with browsers on Do Not Track, says FTC chairman

November 08, 2011

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
 

DAA expands data collection principles

November 08, 2011

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
 

On the issue of online privacy, where do industry and government agree?

Peter Kosmala, managing director, Digital Advertising Alliance October 31, 2011

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
 

Study: Consumers most willing to share shopping data with brands

October 18, 2011

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
 

FTC proposes online child-privacy rule changes

September 16, 2011

The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
 

Kellogg picks Epsilon for CRM, database work

August 23, 2011

Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
 

Silverpop readies Social Sign In tool

August 23, 2011

Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.
 

Microsoft 'supercookie' resurrected cleared cookies: Stanford research

August 18, 2011

Microsoft Corp. ran a "supercookie" on several of its domains that was able to access a browser's history regardless of whether the browser's cookies had been cleared, according to research from the Stanford University Security Laboratory.
 

LG launches social media contest to promote refrigerator

August 11, 2011

LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
 

WhitePages to use Infogroup data for local directory

August 11, 2011

WhitePages will use Infogroup's consumer point-of-interest data for approximately 15 million businesses in its search-based business directory, the companies said August 11.
 

Senate bills would require data-breach notification

July 29, 2011

Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law.
 

Consumers unaware of industry self-regulatory program: survey

July 25, 2011

Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe.
 

American Airlines launches sweepstakes to promote luxury service

July 25, 2011

American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.
 

Google to be audience-advertiser matchmaker

July 11, 2011

Advertisers will soon be able to Google their target audiences, if the search giant's reported plans come to fruition.
 

Station Casinos cuts monthly marketing expenses by $1 million

June 29, 2011

When Station Casinos, a gaming company based in Summerlin, Nev., implemented Teradata's Active Enterprise Data Warehouse, Relationship Manager and Warehouse Miner tools in 2008, the company wanted to use real-time data to better market to potential return customers.
 

WPP launches audience buying company Xaxis

June 27, 2011

Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. The new entity is composed of GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.
 

Clare Hart believes she can unite Infogroup's 31 subsidiaries. Can it truly be done?

June 21, 2011

I recently sat down with Infogroup CEO Clare Hart to discuss the company's turbulent past and how she plans to build it into a single, stable unit. She explained the process behind the company-wide consolidation and hinted at plans for an Infogroup product rollout in September. She also discussed Infogroup's decision to become (or not become) a full-service marketing agency.
 

Citizens Financial Group uses branch interactions for data: Forrester Customer Experience Forum

June 21, 2011

Citizens Financial Group uses its in-branch customer experiences to bolster its database marketing, said Nick Primola, SVP and director of direct marketing at the financial company, on June 21 at Forrester Research's Customer Experience Forum 2011.
 

Database modeling helps AAA Western New York increase membership

June 15, 2011

When Julianne Hanes Jordan was brought on as director of marketing at AAA Western New York, she was discouraged by the results of the company's direct mail campaigns. AAA was conducting member acquisition mailings that she felt were not acquiring enough members - not to mention that the members who did join were churning after the first year.