Data Collection

Do Not Track, No Holds Barred

Do Not Track, No Holds Barred By

Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.

Infographic: Mind the Gap

Infographic: Mind the Gap By By

Manufacturers and retailers identify Big Data's big challenges.

Three Ways to Avoid Data Leakage Nightmares

Three Ways to Avoid Data Leakage Nightmares

Marketers must be cautious about how they share data with partners.

2013 Essential Guide to Data-Driven Marketing

2013 Essential Guide to Data-Driven Marketing

Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.

FTC orders "data brokers" to disclose operations information

FTC orders "data brokers" to disclose operations information By

Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.

Are you really doing direct marketing?

Are you really doing direct marketing?

Too many marketers overlook the essential ingredient of direct marketing: Testing.

Infographic: Demystifying the data broker

Infographic: Demystifying the data broker By By

Consumers want to be clued in on data broker activity.

Data: A necessary science

Data: A necessary science By

When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.

Dimitri Maex, managing director, OgilvyOne

Dimitri Maex, managing director, OgilvyOne By

Numbers can be sexy—and they're also vital to direct marketing.

Holistic customer view maximizes customer engagement

Holistic customer view maximizes customer engagement

In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.

Customer lifetime value: Optimize that online spend

Customer lifetime value: Optimize that online spend

As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.

Data broker investigation: Acxiom's story

Data broker investigation: Acxiom's story By

Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil By

In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

Big Data, little privacy

Big Data, little privacy By

A congressional caucus on privacy has its gimlet eye trained on data brokers.

Cisco sees all

Cisco sees all By

When Cisco rolled out its cloud-based administration service Connect Cloud for its Linksys routers, it also revealed some interesting new terms of service.

Marketers tackle data collection challenges

Marketers tackle data collection challenges By

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Marketers apply analysis and organization to data collection

Marketers apply analysis and organization to data collection By

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.

Data drives e-commerce

Data drives e-commerce

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.

Bridge data for a holistic view

Bridge data for a holistic view

Today's consumers are not just individuals we actively sell to; they are informed buyers.

Data technology crucial to digital marketing

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks By

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Google, Goldilocks and online privacy

Google, Goldilocks and online privacy By

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.

Lessons learned and 2012 predictions for the ad industry

Lessons learned and 2012 predictions for the ad industry

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.

Upromise settles with FTC over data collection charges

By

Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.

Make a move before your customers do

Make a move before your customers do

It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.

DAA should partner with browsers on Do Not Track, says FTC chairman

By

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

DAA expands data collection principles

By

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

Study: Consumers most willing to share shopping data with brands

By

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.

FTC proposes online child-privacy rule changes

By

The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.