Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Manufacturers and retailers identify Big Data's big challenges.
Marketers must be cautious about how they share data with partners.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Too many marketers overlook the essential ingredient of direct marketing: Testing.
Consumers want to be clued in on data broker activity.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Numbers can be sexy—and they're also vital to direct marketing.
In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
A congressional caucus on privacy has its gimlet eye trained on data brokers.
When Cisco rolled out its cloud-based administration service Connect Cloud for its Linksys routers, it also revealed some interesting new terms of service.
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Today's consumers are not just individuals we actively sell to; they are informed buyers.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.