Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Trade organizations release regulations around data collection in a mobile environment.
Multichannel data can help crack the code on identifying target audiences and their preferences.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Manufacturers and retailers identify Big Data's big challenges.
Marketers must be cautious about how they share data with partners.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Too many marketers overlook the essential ingredient of direct marketing: Testing.
Consumers want to be clued in on data broker activity.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Numbers can be sexy—and they're also vital to direct marketing.
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
A congressional caucus on privacy has its gimlet eye trained on data brokers.
When Cisco rolled out its cloud-based administration service Connect Cloud for its Linksys routers, it also revealed some interesting new terms of service.
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Today's consumers are not just individuals we actively sell to; they are informed buyers.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.