Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.
The data collection firm heralds its new name by introducing the Open Data Platform.
"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.
Not all consumers think data collection is the cat's meow.
Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.
Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
MSC uses data to retool its customer experience.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Trade organizations release regulations around data collection in a mobile environment.
Multichannel data can help crack the code on identifying target audiences and their preferences.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Manufacturers and retailers identify Big Data's big challenges.
Marketers must be cautious about how they share data with partners.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Too many marketers overlook the essential ingredient of direct marketing: Testing.
Consumers want to be clued in on data broker activity.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Numbers can be sexy—and they're also vital to direct marketing.
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.