Data Collection

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

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Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

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The data collection firm heralds its new name by introducing the Open Data Platform.

Give Credit Where It's Due

Give Credit Where It's Due

"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.

Are Marketers in Danger of a Data Prohibition? [Infographic]

Are Marketers in Danger of a Data Prohibition? [Infographic]

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Not all consumers think data collection is the cat's meow.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Are You Data Greedy?

Are You Data Greedy?

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Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

Q&A: Balancing Data With Trust

Q&A: Balancing Data With Trust

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MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

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MSC uses data to retool its customer experience.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

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Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

How to Rock the Data That You Have

How to Rock the Data That You Have

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Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

60 Minutes Data Broker Report Has Cracks in It

60 Minutes Data Broker Report Has Cracks in It

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In taking data companies to task, Steve Kroft instead insults Americans' intelligence and underestimates the intrinsic and inseparable involvement of data in the economy.

The Data-Protection Paradox

The Data-Protection Paradox

The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Video: Tags and Data

Video: Tags and Data

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Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Video: The Basics of Tag Management

Video: The Basics of Tag Management

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Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

B2B CMOs Under-invest in Technology That Will Get Them Closer to Customers

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It's by their own admission: Only 9% say they have customer intelligence based on real-time data.

The Mobile Code of Conduct

The Mobile Code of Conduct

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Trade organizations release regulations around data collection in a mobile environment.

Channeling the Customer

Channeling the Customer

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Multichannel data can help crack the code on identifying target audiences and their preferences.

Do Not Track, No Holds Barred

Do Not Track, No Holds Barred

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Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.

Infographic: Mind the Gap

Infographic: Mind the Gap

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Manufacturers and retailers identify Big Data's big challenges.

Three Ways to Avoid Data Leakage Nightmares

Three Ways to Avoid Data Leakage Nightmares

Marketers must be cautious about how they share data with partners.

2013 Essential Guide to Data-Driven Marketing

2013 Essential Guide to Data-Driven Marketing

Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.

FTC orders "data brokers" to disclose operations information

FTC orders "data brokers" to disclose operations information

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Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.

Are you really doing direct marketing?

Are you really doing direct marketing?

Too many marketers overlook the essential ingredient of direct marketing: Testing.

Infographic: Demystifying the data broker

Infographic: Demystifying the data broker

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Consumers want to be clued in on data broker activity.

Data: A necessary science

Data: A necessary science

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When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.

Dimitri Maex, managing director, OgilvyOne

Dimitri Maex, managing director, OgilvyOne

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Numbers can be sexy—and they're also vital to direct marketing.

Customer lifetime value: Optimize that online spend

Customer lifetime value: Optimize that online spend

As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.

Data broker investigation: Acxiom's story

Data broker investigation: Acxiom's story

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Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil

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In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

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