DMA feared passage of the bill would have caused national repercussions for data-driven marketers.
The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.
FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.
New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.
Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
I live in fear of a summons from the FTC, accusing me of being a pernicious privacy peddler, threatening to confiscate my one-of-a-kind list of 1970 graduates of St. Stanislaus School.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Consumers want to be clued in on data broker activity.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...