Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Consumers want to be clued in on data broker activity.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
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