Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
I live in fear of a summons from the FTC, accusing me of being a pernicious privacy peddler, threatening to confiscate my one-of-a-kind list of 1970 graduates of St. Stanislaus School.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Consumers want to be clued in on data broker activity.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.