Data Brokers

DATA Act Brokers a Debate

DATA Act Brokers a Debate

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Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.

This Just in from Washington: Marketing May Be Illegal

This Just in from Washington: Marketing May Be Illegal

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Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Letting Consumers Manage Their Marketing Preferences—Aha!

Letting Consumers Manage Their Marketing Preferences—Aha!

Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.

Acxiom Gives Consumers Access to Data

Acxiom Gives Consumers Access to Data

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Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.

FTC Commish Likens Data Brokers to the National Security Agency

FTC Commish Likens Data Brokers to the National Security Agency

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It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.

Where Data Legislation Falls Short

Where Data Legislation Falls Short

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Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.

FTC orders "data brokers" to disclose operations information

FTC orders "data brokers" to disclose operations information

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Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.

Infographic: Demystifying the data broker

Infographic: Demystifying the data broker

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Consumers want to be clued in on data broker activity.

Data broker investigation: Acxiom's story

Data broker investigation: Acxiom's story

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Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.

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