DMA feared passage of the bill would have caused national repercussions for data-driven marketers.
The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.
FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.
New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.
Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Consumers want to be clued in on data broker activity.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...