Data Brokers

Direct Marketers Deep-Six California Data Broker Bill

Direct Marketers Deep-Six California Data Broker Bill

By

DMA feared passage of the bill would have caused national repercussions for data-driven marketers.

Political List Broker Makes Its Move to Digital

Political List Broker Makes Its Move to Digital

By

The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.

The Return of Mass Marketing?

The Return of Mass Marketing?

By

FTC Commissioner Brill wants marketers to be more democratic with their messages and offers. But being selective is what direct marketers get paid to do.

List Brokers Are Data Brokers, Says FTC

List Brokers Are Data Brokers, Says FTC

By

New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.

DATA Act Brokers a Debate

DATA Act Brokers a Debate

By

Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.

This Just in from Washington: Marketing May Be Illegal

This Just in from Washington: Marketing May Be Illegal

By

Sen. Rockefeller and his Commerce Committee cohorts make an amazing discovery: Marketing exists! Now they set out to determine if it's legal.

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

By

Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Letting Consumers Manage Their Marketing Preferences—Aha!

Letting Consumers Manage Their Marketing Preferences—Aha!

Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.

Acxiom Gives Consumers Access to Data

Acxiom Gives Consumers Access to Data

By

Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.

FTC Commish Likens Data Brokers to the National Security Agency

FTC Commish Likens Data Brokers to the National Security Agency

By

It's demagoguery, counters the Direct Marketing Association, that unfairly targets legal, regulated practices.

Where Data Legislation Falls Short

Where Data Legislation Falls Short

By

Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.

FTC orders "data brokers" to disclose operations information

FTC orders "data brokers" to disclose operations information

By

Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.

Infographic: Demystifying the data broker

Infographic: Demystifying the data broker

By

Consumers want to be clued in on data broker activity.

Data broker investigation: Acxiom's story

Data broker investigation: Acxiom's story

By

Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »