Data Breach

Post Office Is the Latest Data Breach Victim

Post Office Is the Latest Data Breach Victim

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Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

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Industry experts explore the value in a person's cyber identity for marketers.

51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

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The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

The Creep Line

The Creep Line

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How marketers can know if they've crossed the line with personal data.

eBay Urges Users to Change Their Passwords Following Cyber Attack

eBay Urges Users to Change Their Passwords Following Cyber Attack

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No financial data was taken and no unauthorized activity has been reported as a result of the hack.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

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Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Do not disturb

Do not disturb

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Motel 6 reboots its security platform with Crossbeam Systems, Inc.

Visa drops Global Payments from compliance list after security breach

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Visa has removed Global Payments from the Payment Card Industry (PCI) compliance list after last week's security violation involving 1.5 million card holders, confirmed Paul Garcia, Global Payments' chairman and CEO, during a conference call today.

Marketers apply analysis and organization to data collection

Marketers apply analysis and organization to data collection

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.

Marketers tackle data collection challenges

Marketers tackle data collection challenges

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Mastercard, Visa warn of security violations

Mastercard, Visa warn of security violations

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MasterCard and Visa have alerted card holders through Twitter feeds of a security violation on issued credit cards.

Marry targeting with inventory

Marry targeting with inventory

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.

Zappos data breach exposes names, email addresses

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A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.

Senate bills would require data-breach notification

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Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law.

Agencies educate clients on privacy

Agencies educate clients on privacy

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As the online consumer privacy debate takes shape on Capitol Hill, direct marketing agencies are educating their clients on how to actively engage consumers though mobile and social media but stay within legal and ethical bounds.

Epsilon beefs up email security 92 days after data breach

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Marketing services firm Epsilon has added new security enhancements to its email marketing platform in collaboration with Verizon Business, Epsilon president and CEO Bryan Kennedy told Direct Marketing News on June 28. The new features include enhanced protection for Epsilon's information technology (IT) infrastructure and the ability to track malicious IP addresses.

Citigroup targeted in latest customer data breach

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Citigroup said June 9 that it recently discovered an unauthorized person hacked the files of about 1% of its Citi North America bank card accounts.

Data breaches at ESPs spread security concerns throughout marketing sector

Data breaches at ESPs spread security concerns throughout marketing sector

A recent report from Proofpoint, an email security supplier, found 35% of US companies investigated a suspected email leak of confidential or proprietary information in the past 12 months.

Q&A: Greg Cangialosi, president and CEO, Blue Sky Factory

Q&A: Greg Cangialosi, president and CEO, Blue Sky Factory

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Greg Cangialosi, the president and CEO of Blue Sky Factory, discusses social data, security issues and split testing.

Sony database breach exceeds 100 million customers

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An ongoing Sony Corporation investigation into the April database breach of Sony Online Entertainment (SOE) systems revealed hackers may have accessed the personal information of an additional 24.6 million customers, the company said in a statement May 3.

The Children's Place database hacked; email addresses exposed

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Retail store chain The Children's Place is notifying customers that an unauthorized third party accessed its email address database. The company said in a statement that no personal information, other than email addresses, was obtained, and that the data was stored with an external email service provider.

Reduce risk of email data breach

Reduce risk of email data breach

The recent headlines about email data breaches have rightly caused all of us to review our security procedures and policies. No system is perfectly secure, but there are steps to take in order to avoid a breach.

Epsilon security breach exposes consumer email addresses

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Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised the names and email information of several clients' customer databases. Impacted companies include JPMorgan Chase & Co., Walgreens, Best Buy, Ameriprise Financial and TiVo, according to media reports. Epsilon said April 6 that the breach affected about 2% of its total client base, and that no personal identifiable information, such as Social Security numbers, credit card numbers or account information, was accessed.

Google settles FTC privacy charge

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Google settled Federal Trade Commission charges on March 30 that it violated consumers' privacy, as well as its own policies, when it launched social network Google Buzz in February 2010. The FTC had charged Google with violating the Federal Trade Commission Act by using Gmail customers' information for Google Buzz without their consent, according to the FTC.

IAB launches data collection council

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The Interactive Advertising Bureau expanded its data use and control task force into a permanent "data council" on February 28. The group will address the collection and use of consumer data and related issues. IAB will launch initiatives through the group to educate marketers and agencies about data gathering, and to clarify what kinds of data can be collected through media buying.

Data theft threatens those who underestimate risk

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The results of the Small Merchant Data Security Survey, sponsored by First Data and the National Retail Federation, might leave consumers feeling a bit naked in the wind.

Nielsen in midst of 'erroneous' data glitch

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Nielsen said today that it may have under counted website traffic data at a number of US websites.

Lawmakers want answers on Facebook privacy

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The critically acclaimed film 'The Social Network' probably isn't the only thing bothering Facebook executives this week.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...