December 01, 2010
Our pick of the latest list moves in the industry this month, including All-American Democrat Voters, American Baby, Boomers and Seniors Seeking Care Facilities, BusinessMine Masterfile and Visa Credit Cardholders.
Direct mail spending to reach $65B next year; ad networks lead digital transactions.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
