Data and Omnichannel Marketing

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Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with. With the value proposition of each new concept often murky, Winterberry Group's senior managing director, Bruce Biegel offers some guidance.

In this brief video Bruce introduces one of the latest ideas to emerge, known as the “omnichannel” approach to customer engagement. He shares new research on omnichannel's unique value and offers a quick overview of the inputs, processes and assets marketers should consider as they seek to leverage the strategy.

For more information on “omnichannel,” download Winterberry Group's white paper, Taking Cues from the Customer: “Omnichannel” and the Drive for Audience Engagement, published in June 2013.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.

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