Data and Omnichannel Marketing

Share this article:

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with. With the value proposition of each new concept often murky, Winterberry Group's senior managing director, Bruce Biegel offers some guidance.

In this brief video Bruce introduces one of the latest ideas to emerge, known as the “omnichannel” approach to customer engagement. He shares new research on omnichannel's unique value and offers a quick overview of the inputs, processes and assets marketers should consider as they seek to leverage the strategy.

For more information on “omnichannel,” download Winterberry Group's white paper, Taking Cues from the Customer: “Omnichannel” and the Drive for Audience Engagement, published in June 2013.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.