Data and Omnichannel Marketing

Share this article:

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with. With the value proposition of each new concept often murky, Winterberry Group's senior managing director, Bruce Biegel offers some guidance.

In this brief video Bruce introduces one of the latest ideas to emerge, known as the “omnichannel” approach to customer engagement. He shares new research on omnichannel's unique value and offers a quick overview of the inputs, processes and assets marketers should consider as they seek to leverage the strategy.

For more information on “omnichannel,” download Winterberry Group's white paper, Taking Cues from the Customer: “Omnichannel” and the Drive for Audience Engagement, published in June 2013.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.