What are marketers talking about? In large part, how data changes everything.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
The business and finance publication uses data to get a read on its customers.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
The handbag manufacturer is using its full digital arsenal to drive me crazy, er, to a purchase.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
ROI and KPIs Don't Always Add Up to Success
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.