Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
The handbag manufacturer is using its full digital arsenal to drive me crazy, er, to a purchase.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
ROI and KPIs Don't Always Add Up to Success
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
There's no denying the importance of maintaining accurate data, especially within email marketing.
What's sexier, creative or data? The debate is on.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.