Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
ROI and KPIs Don't Always Add Up to Success
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
There's no denying the importance of maintaining accurate data, especially within email marketing.
What's sexier, creative or data? The debate is on.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
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Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.