The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
What are marketers talking about? In large part, how data changes everything.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
The business and finance publication uses data to get a read on its customers.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...