Data Analytics

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

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And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

Data-Driven Marketing: Oxymoron or Reality?

Data-Driven Marketing: Oxymoron or Reality?

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Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.

Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

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Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

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The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Forbes Enters the Data Game

Forbes Enters the Data Game

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It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

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Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

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Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

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What are marketers talking about? In large part, how data changes everything.

We've Got Your Number

We've Got Your Number

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Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Even The Economist Gets Personal

Even The Economist Gets Personal

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The business and finance publication uses data to get a read on its customers.

You're Invited...to Unleash the Power of Marketing Technology

You're Invited...to Unleash the Power of Marketing Technology

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Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

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CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Know Your Audience Through Marketing Science

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

How to Rock the Data That You Have

How to Rock the Data That You Have

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Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

News Byte: Teradata Announces Upgrades at Summit

News Byte: Teradata Announces Upgrades at Summit

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CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

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Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

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Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

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The more that Big Data is married with powerful personalization, the better for consumer privacy.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

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The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

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Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

Data, Data Everywhere...

Data, Data Everywhere...

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Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.

IBM: Office Politics Stymie Data-Driven Results

IBM: Office Politics Stymie Data-Driven Results

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Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: HP Autonomy Unveils Marketing Hub

News Byte: HP Autonomy Unveils Marketing Hub

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Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.

"Online Tracking Pays For the Internet" And Other Messages That Fall On Deaf Ears

"Online Tracking Pays For the Internet" And Other Messages That Fall On Deaf Ears

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Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?

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