Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
The handbag manufacturer is using its full digital arsenal to drive me crazy, er, to a purchase.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
ROI and KPIs Don't Always Add Up to Success
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
There's no denying the importance of maintaining accurate data, especially within email marketing.
What's sexier, creative or data? The debate is on.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.