The Digital Analytics Association announced several new officers and appointees to its Board of Directors.
DialogTech integrations will give Adobe users more insight into driving phone interactions.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
Only 50% of marketers routinely use data-driven marketing to personalize communications and offers to enhance the customer experience.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
What are marketers talking about? In large part, how data changes everything.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
The business and finance publication uses data to get a read on its customers.
Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...