Data Analytics

Know Your Audience Through Marketing Science

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

How to Rock the Data That You Have

How to Rock the Data That You Have

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Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

News Byte: Teradata Announces Upgrades at Summit

News Byte: Teradata Announces Upgrades at Summit

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CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

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Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

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Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

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The more that Big Data is married with powerful personalization, the better for consumer privacy.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

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The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

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Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

Data, Data Everywhere...

Data, Data Everywhere...

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Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.

IBM: Office Politics Stymie Data-Driven Results

IBM: Office Politics Stymie Data-Driven Results

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Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: HP Autonomy Unveils Marketing Hub

News Byte: HP Autonomy Unveils Marketing Hub

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Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.

"Online Tracking Pays For the Internet" And Other Messages That Fall On Deaf Ears

"Online Tracking Pays For the Internet" And Other Messages That Fall On Deaf Ears

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Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

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Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

6 Trends That Go Beyond the Buzz of Big Data

6 Trends That Go Beyond the Buzz of Big Data

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Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.

Only 20% of Marketers Truly Know Their Customers

Only 20% of Marketers Truly Know Their Customers

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According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

Coach's Powerful Lure? Data

Coach's Powerful Lure? Data

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The handbag manufacturer is using its full digital arsenal to drive me crazy, er, to a purchase.

"Reasonable Use" Is the Data Litmus Test

"Reasonable Use" Is the Data Litmus Test

Where does the responsibility lie for customers' privacy in terms of data used for marketing?

A Brief Primer on Data Analytics

A Brief Primer on Data Analytics

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Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.

Numbers Need Narratives

Numbers Need Narratives

ROI and KPIs Don't Always Add Up to Success

4 Steps for a More Strategic Approach to Content Marketing

4 Steps for a More Strategic Approach to Content Marketing

Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.

So Much Data; So Few Data Scientists

So Much Data; So Few Data Scientists

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Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

Overcoming the Ills of Bad Data

Overcoming the Ills of Bad Data

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There's no denying the importance of maintaining accurate data, especially within email marketing.

The Battle for Sexy

The Battle for Sexy

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What's sexier, creative or data? The debate is on.

Study: Marketers Realize Their Data is Suspect

Study: Marketers Realize Their Data is Suspect

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Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.

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