June 12, 2013
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
June 11, 2013
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?
June 03, 2013
Data's many changes and challenges—and how using data to get insights that are often counterintuitive can improve business practices.
June 01, 2013
Data and analytics help marketers find their lead generation rhythm.
May 01, 2013
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
May 01, 2013
Here are three must-have data sets that every marketer should include in his or her email strategy.
April 30, 2013
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
April 17, 2013
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
April 05, 2013
Want powerful insights? Include science in your marketing mix.
April 04, 2013
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
April 01, 2013
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
March 29, 2013
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
March 22, 2013
For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.
March 06, 2013
What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series.
February 18, 2013
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
February 06, 2013
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
February 06, 2013
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
February 06, 2013
Six steps for combining personas with automation to build stronger customer relationships.
January 30, 2013
Adobe advises marketers to balance the creative with analytics at JUMP New York 2013.
January 24, 2013
Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.
January 09, 2013
There are two major issues our clients face with A/B testing: Tackling the art of pre-testing and the speed at which marketers are able to access results.
January 02, 2013
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
January 01, 2013
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
November 13, 2012
Direct marketers should adopt, in conjunction with Big Data, the concept of Big Measurement.
November 12, 2012
The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not.
November 08, 2012
C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.
October 19, 2012
Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.
October 15, 2012
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
October 11, 2012
Numbers can be sexy—and they're also vital to direct marketing.
October 01, 2012
Customer-focused, integrated messaging is the key to long-term customer engagement.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
