Data & Analytics
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Poor data quality and integration can cause a marketing mess.
The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.
And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?
The habits of consumers revealed how the pet care company could better engage animal lovers online.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]
The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
LTV is useful for far more than determining how much to spend on acquiring customers.
Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.
They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.
Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
Red Reddington uses disposable phone numbers so he can't be tracked, but not SourceTrak 3.0.
Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.
If you're jonesing for accurate cross-channel attribution, we've got your fix right here.
TmaxSoft teams with Red Hat to bring this database fail-safe system to smaller-budget marketers.
Direct marketers love their quantitative measures, but qualitative insights can be just as revealing.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.