Data & Analytics

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

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Andy Monfried of Lotame on the blurring lines between martech and adtech

Why PornHub Is An Unlikely Data-Driven Marketing Power (100%  SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

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An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

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In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

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Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

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Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

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Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

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Is Dash just about the data? But what if no one's pushing the button?

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Three Data Points on The Horizon

Three Data Points on The Horizon

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Three new, key data points are coming into focus

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

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Combining the right and left brain to solve consumer-driven problems

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

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Does the fact that Leave was always more popular on social mean anything?

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

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A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

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Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Spotlight On: Trump and Data

Spotlight On: Trump and Data

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Is Trump's disinterest in data genuine?

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

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Huge ROI in machine learning, but only for the deeply qualified

Spotlight On: Instagram

Spotlight On: Instagram

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Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

We Get Surveys

We Get Surveys

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A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

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Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

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Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

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Poor data quality and integration can cause a marketing mess.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

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The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

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And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

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The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

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The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

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How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

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The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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