If marketers want to be at the top of their class, they have to brush up on data management.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Why marketers need to manage the sales process, not monitor it.
When you've got twice as many stores as your nearest competitor, perhaps you can afford to tell people what they should want. But for how long?
Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
SAP adds a social component to its Customer Engagement Intelligence solution.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
All marketers know that data is important. So why aren't they using it?
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Tag management isn't all fun and games.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?
Data's many changes and challenges—and how using data to get insights that are often counterintuitive can improve business practices.
Data and analytics help marketers find their lead generation rhythm.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
Want powerful insights? Include science in your marketing mix.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
Myriad data issues stand in the way of some marketers' ability to effectively measure ROI.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.