It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
UnboundID is betting you're not, and launches a broad-based system for marketers.
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
The path to customer experience is paved with relevant customer interactions.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
MSC uses data to retool its customer experience.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
CMOs had greater responsibility once—it was awful, according to one famous feline.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
If marketers want to be at the top of their class, they have to brush up on data management.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Why marketers need to manage the sales process, not monitor it.
When you've got twice as many stores as your nearest competitor, perhaps you can afford to tell people what they should want. But for how long?
Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
SAP adds a social component to its Customer Engagement Intelligence solution.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
All marketers know that data is important. So why aren't they using it?
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.