Data & Analytics

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

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Combining the right and left brain to solve consumer-driven problems

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

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Does the fact that Leave was always more popular on social mean anything?

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

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A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

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Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Spotlight On: Trump and Data

Spotlight On: Trump and Data

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Is Trump's disinterest in data genuine?

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

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Huge ROI in machine learning, but only for the deeply qualified

Spotlight On: Instagram

Spotlight On: Instagram

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Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

We Get Surveys

We Get Surveys

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A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

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Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

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Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

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Poor data quality and integration can cause a marketing mess.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

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The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

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And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

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The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

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The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

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How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

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The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

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Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

Is It Time for a Data Ethics Revolution?

Is It Time for a Data Ethics Revolution?

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Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

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They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

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Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

Healthcare Marketing  Finds a Cure in Data

Healthcare Marketing Finds a Cure in Data

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How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

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Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Google to Take on Adobe With Its Own Marketing Stack

Google to Take on Adobe With Its Own Marketing Stack

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Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.

Analytics and Marketing Tech Are Top Concerns Among Marketers

Analytics and Marketing Tech Are Top Concerns Among Marketers

Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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