Data & Analytics

 Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

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Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Wearable Tech = Vital Data

Wearable Tech = Vital Data

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OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Managing Customer Data in 2016

Managing Customer Data in 2016

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A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

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Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

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There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

What Should Marketers Do Differently in 2016?

What Should Marketers Do Differently in 2016?

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It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

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CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

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The dataset drills deep into the details of 110 billion interactions by 20 million users.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

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Integrating email with other channels enables marketers to chug full steam ahead.

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Security Pros' No. 1 Fear: The Danger in Their Own Devices

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Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.

DaaS Defined

DaaS Defined

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Demystifying the fundamentals that marketers need to know about data as a service.

Three Essentials for Earning a Performance Marketing Black Belt

Three Essentials for Earning a Performance Marketing Black Belt

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CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Take a Deeper Dive Into Data

Take a Deeper Dive Into Data

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Here are the data and analytics lessons to carry into the New Year.

There Is a Third World Lacking Third-Party Data

There Is a Third World Lacking Third-Party Data

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Third-party data usage is virtually non-existent in some parts of the world, says a GDMA study.

Experian Sells Simmons and Hitwise in $52 Million Deal

Experian Sells Simmons and Hitwise in $52 Million Deal

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Equity firm Symphony Technology Group and its e-commerce holding Connexity are the new owners.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

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Here's a healthy dose of essential components for marketing strategies.

Marketing Buzzwords for 2016

Marketing Buzzwords for 2016

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There's no shortage of terms to watch in marketing's lexicon. Here are the 2016 vocabulary highlights in preview.

What Millennials Have in Store for Marketing

What Millennials Have in Store for Marketing

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A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

Harte Hanks Launches Data Refinery

Harte Hanks Launches Data Refinery

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A big eater of big data, the Hadoop-based platform's aim is faster, more relevant marketing.

CarMax Drives Performance With Analytics

CarMax Drives Performance With Analytics

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CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Give Thanks for Data-Driven Marketing [Infographic]

Give Thanks for Data-Driven Marketing [Infographic]

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Don't let your organization stuff its database with poor quality information.

Customer Insight Is DeWALT's Power Tool

Customer Insight Is DeWALT's Power Tool

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From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

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The Bombora data is available via Audience Marketplace.

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

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The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.

Demandbase Launches B2B Data Cloud

Demandbase Launches B2B Data Cloud

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The data platform employs IP addresses and behavioral measures to home in on business prospects.

A Fresh Look at Oracle's Marketing Cloud

A Fresh Look at Oracle's Marketing Cloud

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From Openworld 2015, the internal perspective and some customer views

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...