Data & Analytics
As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Turns out that a few small details can make a big impact on your customers—and their decisions.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.
Segments can be constructed by type of music, time of day, location, or mood.
Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.
A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.
Explore how to get the most from marketing investment in this interactive eBook.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
A Q&A with Mark Wright, president and CEO, Targetbase.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...