Data & Analytics
Experian Marketing Services and Neustar are bringing their data onboarding capabilities together
Is Dash just about the data? But what if no one's pushing the button?
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus
Combining the right and left brain to solve consumer-driven problems
Does the fact that Leave was always more popular on social mean anything?
A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.
Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom
Is Trump's disinterest in data genuine?
Huge ROI in machine learning, but only for the deeply qualified
Double-edged sword: new tools boost business functions, but could lead to organic reach decline
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
A running list of recent surveys seen or sent to DMN
A rundown of what they are, why they matter, and how to build them.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Poor data quality and integration can cause a marketing mess.
The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.
And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?
The habits of consumers revealed how the pet care company could better engage animal lovers online.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]
The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
LTV is useful for far more than determining how much to spend on acquiring customers.
Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.
They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.