Data & Analytics

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

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The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

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Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

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Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

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Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

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With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

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New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

Oracle Agrees to Buy Datalogix

Oracle Agrees to Buy Datalogix

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A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

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The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

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A Q&A with Mark Wright, president and CEO, Targetbase.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

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Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Acxiom East?

Acxiom East?

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Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

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Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

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If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

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Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

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A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its Clients

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AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

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The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

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Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

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MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

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Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

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It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

Are you Ready for CIDM? (Customer Identity Management)

Are you Ready for CIDM? (Customer Identity Management)

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UnboundID is betting you're not, and launches a broad-based system for marketers.

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Surprise, Delight, Care—Repeat

Surprise, Delight, Care—Repeat

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The path to customer experience is paved with relevant customer interactions.

How to Cultivate an Optimization Culture so You Can Run Killer Tests

How to Cultivate an Optimization Culture so You Can Run Killer Tests

Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

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MSC uses data to retool its customer experience.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

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Your marketing team has collected the data. Now learn what to—and what not to—do with it.

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