Data & Analytics
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
Yet, some salute the practice of personalized customer service.
Privacy is everyone's business, but marketers have to take special care in these times of abundant data.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.
Finding products and services is easier than it's ever been, but at what cost?
It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.
CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.
The dataset drills deep into the details of 110 billion interactions by 20 million users.
Integrating email with other channels enables marketers to chug full steam ahead.
Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.
Demystifying the fundamentals that marketers need to know about data as a service.
CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.
The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.
Here are the data and analytics lessons to carry into the New Year.
Third-party data usage is virtually non-existent in some parts of the world, says a GDMA study.
Equity firm Symphony Technology Group and its e-commerce holding Connexity are the new owners.
Here's a healthy dose of essential components for marketing strategies.
There's no shortage of terms to watch in marketing's lexicon. Here are the 2016 vocabulary highlights in preview.
A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.
A big eater of big data, the Hadoop-based platform's aim is faster, more relevant marketing.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.
A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.
Don't let your organization stuff its database with poor quality information.
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.
The Bombora data is available via Audience Marketplace.
The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.
The data platform employs IP addresses and behavioral measures to home in on business prospects.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...