Data & Analytics
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.
A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.
Explore how to get the most from marketing investment in this interactive eBook.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
A Q&A with Mark Wright, president and CEO, Targetbase.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
UnboundID is betting you're not, and launches a broad-based system for marketers.
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
The path to customer experience is paved with relevant customer interactions.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
MSC uses data to retool its customer experience.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...