Data & Analytics

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

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The email intelligence provider launches a data service built on insights derived from two million inboxes.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

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Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

Is Marketing Discriminatory?

Is Marketing Discriminatory?

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In the literal sense of the infinitive "to discriminate"—noting differences between people—of course it is. But does it fall within the legal sense of the word, as well?

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

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The social media analysis platform gains ability to ID brand mentions and conversation volumes.

The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

Join mobile marketing experts from DialogTech and Leapfrog Online as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

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The job matching site's new email strategy has all of the right credentials.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

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Looks like the mobile and social waves are gaining momentum.

RedPoint Ascends to the Cloud

RedPoint Ascends to the Cloud

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The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

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The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

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The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

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The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

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Deciding between first-, second-, and third-party data can be more than some marketers can bear.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

Individualized Insights Goes Far Beyond Personalization

Individualized Insights Goes Far Beyond Personalization

Join Michael E. Gazala, VP, Research Director at Forrester Research Inc., Jenne Barbour, Marketing Strategy at Teradata Marketing Applications, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.

Individualized Insights Goes Far Beyond Personalization

Individualized Insights Goes Far Beyond Personalization

Join Michael E. Gazala, VP, Research Director at Forrester Research Inc., Jenne Barbour, Marketing Strategy at Teradata Marketing Applications, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.

The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

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As data collection grows easier, predictive models become more viable. However, there's still work to be done.

The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

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As data collection grows easier, predictive models become more viable. However, there's still work to be done.

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

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Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Survey Finds Marketers Are More Concerned With Message Than Data

Survey Finds Marketers Are More Concerned With Message Than Data

Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

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The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

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The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

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Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

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Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

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No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

The Email Paradox

The Email Paradox

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Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

The Email Paradox

The Email Paradox

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Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...