Data & Analytics

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

Q&A: Why Big Data Works

Q&A: Why Big Data Works

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Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

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A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

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If marketers want to be at the top of their class, they have to brush up on data management.

You're So Predictable: A Lesson in Managing Data

You're So Predictable: A Lesson in Managing Data

Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

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Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

Bank of America's Five Data Environment Surprises

Bank of America's Five Data Environment Surprises

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Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.

News Byte: SAP and SAS Strike Up Strategic Sorority

News Byte: SAP and SAS Strike Up Strategic Sorority

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The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.

Video: The Data Hairball

Video: The Data Hairball

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Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Diego's DMA Diary: Data and LOLs

Diego's DMA Diary: Data and LOLs

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Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)

Analyzing Data Should Never Get Old

Analyzing Data Should Never Get Old

Why marketers need to manage the sales process, not monitor it.

McDonald's Introduces Detargeting

McDonald's Introduces Detargeting

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When you've got twice as many stores as your nearest competitor, perhaps you can afford to tell people what they should want. But for how long?

How Analytics Can Improve Marketing Efforts

How Analytics Can Improve Marketing Efforts

Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

IBM Aims to Make C-Suite a Little Sweeter

IBM Aims to Make C-Suite a Little Sweeter

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The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.

The US Open Puts Data Center Court

The US Open Puts Data Center Court

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For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.

News Byte: SAP Adds Social Component

News Byte: SAP Adds Social Component

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SAP adds a social component to its Customer Engagement Intelligence solution.

Trading 36 Ten-Degree Views for a 360-Degree View

Trading 36 Ten-Degree Views for a 360-Degree View

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Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.

Failure to Communicate

Failure to Communicate

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All marketers know that data is important. So why aren't they using it?

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

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Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

Infographic: Tag, You're It!

Infographic: Tag, You're It!

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Tag management isn't all fun and games.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Demanding Data

Demanding Data

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Data's many changes and challenges—and how using data to get insights that are often counterintuitive can improve business practices.

Let Data Take the Lead

Let Data Take the Lead

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Data and analytics help marketers find their lead generation rhythm.

Word to the Wise: Big Data

Word to the Wise: Big Data

What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.

Everyday Email Essentials

Everyday Email Essentials

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Here are three must-have data sets that every marketer should include in his or her email strategy.

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

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Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.