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 Data & Analytics

IBM to acquire Vivisimo

April 25, 2012

IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
 

Infosys announces launch of BrandEdge

April 23, 2012

Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.
 

The Container Store selects Epsilon as database provider

April 10, 2012

The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
 

Marketers tackle data collection challenges

April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
 

Database marketing: the secret weapon to higher sales

Keith Turco, gyro New York April 01, 2012

Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
 

Five ways to invigorate your database marketing in 2012

Dana Hayman, Infogroup Targeting Solutions April 01, 2012

Here are our top five best practice tips for implementing better database marketing.
 

Structural Equation Modeling -- The Other 'SEM'

Sam Koslowsky, Harte-Hanks April 01, 2012

While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.
 

Improving experience and driving engagement

Dave Duszynski, Experian Marketing Services April 01, 2012

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
 

What to have on your database shopping list

Jack Sturn, SolutionSet April 01, 2012

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
 

The Holy Grail of database customer marketing

Rod Ford, Merkle April 01, 2012

For more than five years now, the direct marketing industry has possessed the analytics and intuitive tools to create and execute individually personalized contact strategies for customers. However, there has existed one single limitation keeping these innovations from seeing the light of day, and keeping us in our spreadsheet-driven, file-passing entrapment.
 

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
 

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
 

2012 Essential Guide to Database Marketing

April 01, 2012

The 2012 Essential Guide to Database Marketing is now available for $19.95 as a pdf. Click above to download.
 

Google launches customer survey tool

March 30, 2012

Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.
 

Lyris bolsters big data capabilities with Talend partnership

March 05, 2012

Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, ­­­to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5.
 

Plug-ins: email marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
 

Alliant, Lotame partner to enhance database offerings

January 09, 2012

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
 

Upromise settles with FTC over data collection charges

January 06, 2012

Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
 

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

December 11, 2011

Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
 

Facebook settles with FTC over privacy violations

November 29, 2011

Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
 

MediaWhiz taps new SVP of strategy and operations

November 15, 2011

Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.
 

How hypertargeted should a Facebook ad be?

Patrick Toland, U.S. managing director, TBG Digital November 13, 2011

Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?
 

Customer intelligence in action: 5 steps to growing customer value

November 10, 2011

Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.
 

Q&A: Randy Smith, president, ClearSaleing

November 09, 2011

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.
 

DAA should partner with browsers on Do Not Track, says FTC chairman

November 08, 2011

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
 

DAA expands data collection principles

November 08, 2011

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
 

Q&A: Brian Lesser, CEO, Xaxis

November 07, 2011

Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
 

Yahoo to acquire Interclick for $270 million

November 01, 2011

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
 

FTC, COPPA and PII, oh my

October 18, 2011

The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
 

Study: Consumers most willing to share shopping data with brands

October 18, 2011

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.