Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
UnboundID is betting you're not, and launches a broad-based system for marketers.
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
The path to customer experience is paved with relevant customer interactions.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
MSC uses data to retool its customer experience.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
CMOs had greater responsibility once—it was awful, according to one famous feline.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Tom Davenport dishes on what Big Data really means and who it helps the most. Small businesses welcomed.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
If marketers want to be at the top of their class, they have to brush up on data management.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.