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 Data & Analytics

Plug-ins: Email marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
 

Alliant, Lotame partner to enhance database offerings

January 09, 2012

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
 

Upromise settles with FTC over data collection charges

January 06, 2012

Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
 

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

December 11, 2011

Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
 

Facebook settles with FTC over privacy violations

November 29, 2011

Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
 

MediaWhiz taps new SVP of strategy and operations

November 15, 2011

Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.
 

How hypertargeted should a Facebook ad be?

Patrick Toland, U.S. managing director, TBG Digital November 13, 2011

Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?
 

Q&A: Randy Smith, president, ClearSaleing

November 09, 2011

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.
 

DAA should partner with browsers on Do Not Track, says FTC chairman

November 08, 2011

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
 

DAA expands data collection principles

November 08, 2011

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
 

Q&A: Brian Lesser, CEO, Xaxis

November 07, 2011

Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
 

Yahoo to acquire Interclick for $270 million

November 01, 2011

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
 

FTC, COPPA and PII, oh my

October 18, 2011

The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
 

Study: Consumers most willing to share shopping data with brands

October 18, 2011

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
 

Euro RSCG launches New York office for Euro RSCG Discovery

October 17, 2011

Euro RSCG Worldwide added a New York office to its data-centric agency network Euro RSCG Discovery. The Havas-owned agency launched Euro RSCG Discovery New York during the first week of October, said Matt Blasco, managing director of Euro RSCG Discovery New York.
 

Q&A: John Squire, IBM Coremetrics chief strategy officer

October 12, 2011

John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.
 

Publicis unveils CRM shop CRM365

October 11, 2011

Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.
 

Busting social media silos

Brian Killen, director of emerging technologies, Acxiom October 09, 2011

Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
 

Traffiq integrates Nielsen site audience data into display-buying platform

September 21, 2011

Media management software firm Traffiq has partnered with audience measurement company Nielsen to provide advertisers access to Nielsen's target-marketing platform @Plan. T
 

FTC proposes online child-privacy rule changes

September 16, 2011

The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
 

Wal-Mart adds social ad-targeting capabilities with OneRiot acquisition

September 14, 2011

Wal-Mart Stores has acquired social ad-targeting firm OneRiot, both companies said September 13.
 

Digital marketing hubs for multichannel integration

Leon Zemel, chief analytics officer, x+1 September 12, 2011

The advent of a technological approach called a "digital marketing hub" now makes it far easier to integrate marketing across channels.
 

CityGrid Media extends agreement with Infogroup

September 09, 2011

IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network.
 

Kellogg picks Epsilon for CRM, database work

August 23, 2011

Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
 

Silverpop readies Social Sign In tool

August 23, 2011

Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.
 

Microsoft 'supercookie' resurrected cleared cookies: Stanford research

August 18, 2011

Microsoft Corp. ran a "supercookie" on several of its domains that was able to access a browser's history regardless of whether the browser's cookies had been cleared, according to research from the Stanford University Security Laboratory.
 

WhitePages to use Infogroup data for local directory

August 11, 2011

WhitePages will use Infogroup's consumer point-of-interest data for approximately 15 million businesses in its search-based business directory, the companies said August 11.
 

Nielsen buys Marketing Analytics

August 09, 2011

The Nielsen Co. acquired Marketing Analytics in a deal that closed August 8. Marketing Analytics tracks and correlates marketing initiatives and product sales to measure ROI.
 

Webtrends acquires analytics firm Reinvigorate

August 08, 2011

Digital analytics company Webtrends has acquired real-time analytics firm Reinvigorate from investment group (mt) Media Temple Ventures. The deal closed August 5.
 

MCH Strategic Data buys Wilson Marketing Group

August 08, 2011

Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.