Darden Restaurants names Caron first CMO

Share this article:

Darden Restaurants, owner of the Red Lobster, Olive Garden, Longhorn Steakhouse and Capital Grille chains, has promoted John Caron to the newly created role of CMO. He was previously EVP of marketing for the Olive Garden brand.

Caron will report to Drew Madsen, COO of Darden. Caron is charged with driving development and implementation of an integrated brand strategy across the company's businesses, according to a company statement. Darden declined further comment.

"We created this position with an eye toward establishing a marketing structure that enables stronger integration, greater innovation and accelerated growth across all of the Darden brands," Madsen said in a statement.

Caron joined Olive Garden in April 2003.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.