Danny Sullivan: Back in the game

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The direct marketing industry can now take a deep breath and let out a sigh of relief, as Danny Sullivan and Incisive Media have signed an agreement to continue to work together to produce the Search Engine Strategies series of conferences and exhibitions.

The industry was taken back a little in August of this year when Mr. Sullivan announced his intention to step away from active involvement with SES at the end of 2006.

When asked about the terms of the agreement, Ann Shannon, spokesperson for Incisive said, " Incisive prefers not to comment beyond the statements issued in the announcement earlier today ."

The SES event series was initially founded by Danny Sullivan and Jupitermedia in 1999. Since Incisive Media's purchase of Search Engine Watch, the ClickZ Network and SES in August 2005, the events have expanded with double-digit growth in attendance at the major U.S. locations and the successful launch of several conferences.

In a written announcement Tim Weller, founder and CEO of Incisive Media stated, "Search is a dynamic, growing global industry. We have the market-leading brands, excellent content, and a rapidly growing community in the search market. We wanted Danny to be involved going forward, and I'm delighted that he will continue to do so."

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