Dana Corp. Taps Gelia Wells & Mohr

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Automotive components supplier Dana Corp. has named Gelia Wells & Mohr, Clarence, NY, as its agency of record.


The agency, which last year billed $38.5 million through business-to-business communications, will handle all aspects of marketing, including advertising and direct marketing.


Gelia will work on Dana's corporate identity and brand positioning in the international vehicle supply market.


Based in Toledo, OH, the 95-year-old Dana last year had sales of $12.3 billion by supplying components, modules and complete systems to automakers.


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