If you invited 100 friends to a party at your house, would you judge the success of the party based solely on the number of people who RSVPed? Of course not. You'd also take into consideration how the party itself went — how many people stayed longer than a few minutes, whether they seemed to have a good time and even how much food and wine was left over. So why would you judge the success of your e-mail campaign based solely on the campaign metrics?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.