Most Recent Articles by Dan Robbins
If you invited 100 friends to a party at your house, would you judge the success of the party based solely on the number of people who RSVPed? Of course not. You'd also take into consideration how the party itself went — how many people stayed longer than a few minutes, whether they seemed to have a good time and even how much food and wine was left over. So why would you judge the success of your e-mail campaign based solely on the campaign metrics?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.