Dan Robbins

Dan Robbins is director of marketing for Lyris, Inc.

Most Recent Articles by Dan Robbins

Three reasons why e-mail marketers need Web analytics

Three reasons why e-mail marketers need Web analytics


If you invited 100 friends to a party at your house, would you judge the success of the party based solely on the number of people who RSVPed? Of course not. You'd also take into consideration how the party itself went — how many people stayed longer than a few minutes, whether they seemed to have a good time and even how much food and wine was left over. So why would you judge the success of your e-mail campaign based solely on the campaign metrics?

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