Most Recent Articles by Dan Robbins
If you invited 100 friends to a party at your house, would you judge the success of the party based solely on the number of people who RSVPed? Of course not. You'd also take into consideration how the party itself went — how many people stayed longer than a few minutes, whether they seemed to have a good time and even how much food and wine was left over. So why would you judge the success of your e-mail campaign based solely on the campaign metrics?
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.