Powerhouse advertising agency Crispin Porter + Bogusky (CP+B), which counts Burger King, Coke Zero, Volkswagen and Geek Squad among its clientele, continues to expand with its acquisition of Texturemedia; a Boulder, CO-based digital marketing agency. Terms of the deal, announced June 15, have not been disclosed and representatives from CP+B declined to comment on the price of the buy.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.