Most Recent Articles by Dan Collins
Powerhouse advertising agency Crispin Porter + Bogusky (CP+B), which counts Burger King, Coke Zero, Volkswagen and Geek Squad among its clientele, continues to expand with its acquisition of Texturemedia; a Boulder, CO-based digital marketing agency. Terms of the deal, announced June 15, have not been disclosed and representatives from CP+B declined to comment on the price of the buy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.