Damark Outsources Catalog Merchandising

Share this article:
Damark International Inc., Minneapolis, said this week that it will begin outsourcing its catalog merchandising and marketing to focus on operating its membership club activities and on providing outsourced customer service and fulfillment to e-commerce companies.


The revamp will include laying off 100 salaried and 50 hourly employees, including the employees at the Brooklyn Center call center, which will be shuttered.


The company, which employs about 1,800 people, also said it would rename its membership club business as Insyte Inc. and its e-commerce fulfillment and service business as ClickShip Direct Inc. George Richards, Damark's president and chief operating officer, will be CEO of Insyte, and Mark Cohn, chairman/CEO of Damark, will be CEO of ClickShip Direct.


Damark mails about 150 million catalogs a year and operates several shopping clubs, which serve about 1.7 million members. The company also reported profits of $1.24 million on revenues of $431 million for the year ended Dec. 31, vs. losses of about $20 million on revenues of $484 million in the preceding year. The 1999 revenues included $138.2 million from the membership club business, $292.8 million from retail sales and $17.1 million from e-commerce.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.