Dallas Cowboys Tap Catalog.com
Catalog.com will provide Web design, hosting - including an auction feature - and order processing. Dallas Cowboys merchandise accounted for 14 percent of all NFL-licensed merchandise last year.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.