DaimlerChrysler Offers Credit Card to Car Owners

Share this article:
DaimlerChrysler Services North America will team with Chrysler Group to offer three co-branded classic and platinum credit cards and will promote the cards to Chrysler, Jeep and Dodge automobile owners in a national campaign beginning in the fourth quarter.


In addition to an ad campaign, DaimlerChrysler said it will run a sweepstakes offering a chance to win a 2002 PT Cruiser, Jeep Liberty or Dodge Ram truck.


Richard McElwain, director of credit card services for DaimlerChrysler, said the marketing of the co-branded cards is designed to support DaimlerChrysler's loyalty and customer relations.


"We asked our product owners what they wanted in a rewards card, and they said that they wanted a card that allows them to redeem points at a dealership for valuable products and services such as vehicle maintenance," he said.


DaimlerChrysler will offer the cards to 7 million automobile owners on a pre-approved basis. Cardholders will earn one point for every dollar they charge to the card. Points can be redeemed at dealerships for things like oil changes and the purchase of spare parts or used as a down payment for a new vehicle.


DaimlerChrysler Services North America is the financial services arm of automaker DaimlerChrysler.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.