DaimlerChrysler Launches New E-Commerce Dealer Sites

Share this article:
DaimlerChrysler yesterday launched the first of 2,100 transactional Web sites that will integrate with the company's corporate database. Consumers will be able to research current pricing, incentives, new and used car inventories and financing through the sites.


DaimlerChrysler launched the sites with its Five Star Dealers in Seattle, Portland, OR and in the Baltimore/Washington area. Five Star dealers are ones that excel at customer service.


"We'll have the ability to move information from an engineer's desk, though our dealers' business systems, all the way to the consumers living room and back again," said Gary E. Dilts, senior vice president of DaimlerChrysler's eConnect unit. "If a change is made relative to pricing, incentives or financing, for example, it is communicated on a real-time basis directly to the consumer. It definitely raises the standard for online car and truck shopping."
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.