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 Daily Deals

LivingSocial to launch a credit card

March 02, 2012

Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.
 

Marketers combat declining engagement

March 01, 2012

In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
 

Valpak redesigns smartphone app, launches iPad app

February 27, 2012

Couponing company Valpak redesigned its iPhone and Android apps and launched its first-ever iPad tablet app, said Nancy Cook, the company's VP of digital business development.
 

Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
 

Dunkin' Donuts targets Groupon deal to first-time buyers

December 30, 2011

Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.
 

PayPal to launch mobile deals in 2012

December 14, 2011

PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
 

Groupon alleged to have altered merchant agreement

December 07, 2011

Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals company altered its merchant agreement without notifying the merchant or soliciting consent to the changes.
 

Groupon's holiday weekend trounces LivingSocial's

December 01, 2011

Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.
 

Is Groupon righting its ship?

December 01, 2011

Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
 

Groupon's IPO raises $700 million

November 04, 2011

Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.
 

Travel sites partner with daily deals to 
lure consumers in rocky economy

Mercedes Cardona November 01, 2011

As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.
 

Gilt Groupe acquires BuyWithMe

October 31, 2011

Gilt Groupe has acquired daily deals site BuyWithMe, according to reports. The acquisition will take effect on Nov. 1, according to BetaBeat, which first reported news of the acquisition on Oct. 28.
 

Google Offers adds 14 deal providers

October 27, 2011

Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers, such as Gilt City, Tippr and Mamapedia. The company also added a form that enables consumers to personalize Offers according to their interests.
 

LivingSocial radio ads: a disappointing step back for an advertising pioneer

October 18, 2011

LivingSocial enters into advertising agreement with Clear Channel Radio. Does it make sense to advertise on such an antiquated platform?
 

Email open rates on the rise for Groupon, LivingSocial

October 17, 2011

Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.
 

Groupon to cut online marketing spending

October 07, 2011

Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
 

Daily deals forecast cloudier, but brands not jumping ship

October 01, 2011

The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut back on their own platforms and experts openly doubted the business model of sector heavyweight Groupon. Yet marketers say they are not yet ready to dismiss daily deals as a fad.
 

Marketing executives sound off on daily deal craze

October 01, 2011

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.
 

Groupon adds loyalty program Groupon Rewards

September 28, 2011

Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant.
 

Groupon's glass is not yet empty

September 26, 2011

For Groupon, things could be worse, despite the company experiencing a September that could uplift a Boston Red Sox fan by comparison.
 

Groupon COO departs for Google

September 23, 2011

Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.
 

Microsoft launches Bing Deals desktop site

September 23, 2011

Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.
 

Sovereign Bank, Affinity Solutions to launch targeted deals program

September 20, 2011

Sovereign Bank and loyalty program provider Affinity Solutions will roll out a deals program on Oct. 18 that will allow marketers to target offers based on consumers' purchases.
 

Brands should avoid overuse of flash-sales sites: Shop.org 2011

September 14, 2011

Retailers should only use flash-sales sites periodically because overuse can be detrimental when they unnecessarily discount products that aren't excess inventory, said Ben Fischman, chairman and CEO of Rue La La.
 

Groupon to delay its IPO; SEC to investigate Mason

September 06, 2011

The Wall Street Journal reported this afternoon that Groupon would look into delaying its initial public offering (IPO) due to market volatility, according to a source familiar with the matter. The daily deals company will not be cancelling the IPO but will reassess the timing for an IPO on a week by week basis, according to the report.
 

Marketers evaluate impact of daily deals

September 01, 2011

Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing landscape as digital coupon companies gain momentum and marketing agencies evaluate how to leverage their services.
 

Valassis delivers 
on integration

September 01, 2011

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
 

Q&A: Dylan Taylor, executive creative director, BMF

September 01, 2011

BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and 
marketing items internationally.
 

Daily deals: It was all good just a week ago

August 30, 2011

Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.
 

Facebook's Groupon-killer is dead

August 28, 2011

Facebook is ending its Deals product soon after its April launch, the company said on August 26. The move came a couple of days after the social network chose to drop the mobile-only version of its location-based service Places.