Daily Deals

Dailydo Proves That Email Marketing Is the Real Deal

Dailydo Proves That Email Marketing Is the Real Deal

By

The daily deal site successfully uses email to reengage inactive customers.

Holiday pointers: Email

Holiday pointers: Email

Confused by all the advice on how best to reach consumers through email marketing? While opinions may differ, here's a basic list (worth checking twice).

Groupon's executive exodus points to problems with daily deals industry

Groupon's executive exodus points to problems with daily deals industry

The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.

LivingSocial to launch a credit card

By

Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.

Marketers combat declining engagement

Marketers combat declining engagement

By

In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

Valpak redesigns smartphone app, launches iPad app

Valpak redesigns smartphone app, launches iPad app

By

Couponing company Valpak redesigned its iPhone and Android apps and launched its first-ever iPad tablet app, said Nancy Cook, the company's VP of digital business development.

Delivered: Targeted consumer emails

Delivered: Targeted consumer emails

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

Dunkin' Donuts targets Groupon deal to first-time buyers

Dunkin' Donuts targets Groupon deal to first-time buyers

By

Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.

PayPal to launch mobile deals in 2012

By

PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.

Groupon alleged to have altered merchant agreement

By

Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals company altered its merchant agreement without notifying the merchant or soliciting consent to the changes.

Groupon's holiday weekend trounces LivingSocial's

Groupon's holiday weekend trounces LivingSocial's

By

Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.

Is Groupon righting its ship?

Is Groupon righting its ship?

Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.

Groupon's IPO raises $700 million

By

Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.

Travel sites partner with daily deals to 
lure consumers in rocky economy

Travel sites partner with daily deals to 
lure consumers in rocky economy

As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.

Gilt Groupe acquires BuyWithMe

By

Gilt Groupe has acquired daily deals site BuyWithMe, according to reports. The acquisition will take effect on Nov. 1, according to BetaBeat, which first reported news of the acquisition on Oct. 28.

Google Offers adds 14 deal providers

By

Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers, such as Gilt City, Tippr and Mamapedia. The company also added a form that enables consumers to personalize Offers according to their interests.

LivingSocial radio ads: a disappointing step back for an advertising pioneer

By

LivingSocial enters into advertising agreement with Clear Channel Radio. Does it make sense to advertise on such an antiquated platform?

Email open rates on the rise for Groupon, LivingSocial

By

Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.

Groupon to cut online marketing spending

By

Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.

Daily deals forecast cloudier, but brands not jumping ship

Daily deals forecast cloudier, but brands not jumping ship

By

The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut back on their own platforms and experts openly doubted the business model of sector heavyweight Groupon. Yet marketers say they are not yet ready to dismiss daily deals as a fad.

Marketing executives sound off on daily deal craze

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.

Groupon adds loyalty program Groupon Rewards

By

Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant.

Groupon's glass is not yet empty

By

For Groupon, things could be worse, despite the company experiencing a September that could uplift a Boston Red Sox fan by comparison.

Groupon COO departs for Google

By

Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.

Microsoft launches Bing Deals desktop site

By

Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.

Sovereign Bank, Affinity Solutions to launch targeted deals program

By

Sovereign Bank and loyalty program provider Affinity Solutions will roll out a deals program on Oct. 18 that will allow marketers to target offers based on consumers' purchases.

Brands should avoid overuse of flash-sales sites: Shop.org 2011

By

Retailers should only use flash-sales sites periodically because overuse can be detrimental when they unnecessarily discount products that aren't excess inventory, said Ben Fischman, chairman and CEO of Rue La La.

Groupon to delay its IPO; SEC to investigate Mason

By

The Wall Street Journal reported this afternoon that Groupon would look into delaying its initial public offering (IPO) due to market volatility, according to a source familiar with the matter. The daily deals company will not be cancelling the IPO but will reassess the timing for an IPO on a week by week basis, according to the report.

Marketers evaluate impact of daily deals

Marketers evaluate impact of daily deals

By

Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing landscape as digital coupon companies gain momentum and marketing agencies evaluate how to leverage their services.

Valassis delivers 
on integration

Valassis delivers 
on integration

By

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.