D7 Opens as New CRM Shop

Share this article:
D7 Consulting LLC has opened for business as a customer relationship management firm seeking increased return on investment for clients.


The Chicago firm was established by Tony DeNunzio after he found that while there was a sudden acceptance of CRM, technology was taking center stage instead of the customer.


"We look at CRM as a strategy and not as a technology implementation," DeNunzio said.


A 10-year veteran of CRM issues, DeNunzio is D7's president/CEO.


The firm will help companies develop strategy, identify their most valuable customers and handle change management issues focused on employees.


Services offered by D7 include organizational assessment, customer segmentation and analysis, process design and redesign, marketing strategy and technology software selection.


Four agencies have signed up with D7, though DeNunzio said he could not disclose their names because of confidentiality agreements. He said these clients are in the technology, packaged goods, business-to-business commerce and financial services categories.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.