D7 Opens as New CRM Shop

Share this article:
D7 Consulting LLC has opened for business as a customer relationship management firm seeking increased return on investment for clients.


The Chicago firm was established by Tony DeNunzio after he found that while there was a sudden acceptance of CRM, technology was taking center stage instead of the customer.


"We look at CRM as a strategy and not as a technology implementation," DeNunzio said.


A 10-year veteran of CRM issues, DeNunzio is D7's president/CEO.


The firm will help companies develop strategy, identify their most valuable customers and handle change management issues focused on employees.


Services offered by D7 include organizational assessment, customer segmentation and analysis, process design and redesign, marketing strategy and technology software selection.


Four agencies have signed up with D7, though DeNunzio said he could not disclose their names because of confidentiality agreements. He said these clients are in the technology, packaged goods, business-to-business commerce and financial services categories.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.