D-J Associates Takes Over Coffee Buyer File
The average unit of sale on the file is $35. Buyers have an average age of 40 and an average annual household income of $60,000.
Recency of three, six and 12 months can be selected on the file.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.