D-J Associates Takes Over Coffee Buyer File
The average unit of sale on the file is $35. Buyers have an average age of 40 and an average annual household income of $60,000.
Recency of three, six and 12 months can be selected on the file.
Aim is to develop a "next generation" media planning tool.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.