D-J Associates Takes Over Coffee Buyer File
The average unit of sale on the file is $35. Buyers have an average age of 40 and an average annual household income of $60,000.
Recency of three, six and 12 months can be selected on the file.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Hungry for growth, the QSR is connecting with millennial customers on and offline.