In most professional services organizations, there is an inherent tension between the sales team and the services team. Why is this? Sometimes, the professional services team perceives that the sales team has over promised on the capabilities of the product. Other times, the services team may feel that the sales team misrepresented the scheduling or the timing of the implementation. Worst, the services team may uncover that the sales team has underpriced the project.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.