Cynthia K. West, Project Insight

Cynthia K. West is the VP of Project Insight, Irvine, CA. Reach her through http://www.projectinsight.net.

Most Recent Articles by Cynthia K. West, Project Insight

CRM-PM integration: The fix to the sales team-professional services relationship

In most professional services organizations, there is an inherent tension between the sales team and the services team. Why is this? Sometimes, the professional services team perceives that the sales team has over promised on the capabilities of the product. Other times, the services team may feel that the sales team misrepresented the scheduling or the timing of the implementation. Worst, the services team may uncover that the sales team has underpriced the project.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...