Cybergold Files for IPO

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Cybergold, Berkeley, CA, a provider of online direct marketing and cash-based incentive advertising, filed for an initial public offering this week of its common stock, to be sold by the company and managed by SG Cowen, CIBC World Markets and Volpe Brown Whelan.


Cybergold's Earn & Spend Community offers its 1.8 million consumer members cash-based incentive reward opportunities where members are compensated with cash for responding to online offers credited to their bank account or Visa.


The offering will be made by means of a prospectus only, which are expected to be available this month from any of the offering managers above.
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