Cybergold Files for IPO

Share this article:
Cybergold, Berkeley, CA, a provider of online direct marketing and cash-based incentive advertising, filed for an initial public offering this week of its common stock, to be sold by the company and managed by SG Cowen, CIBC World Markets and Volpe Brown Whelan.


Cybergold's Earn & Spend Community offers its 1.8 million consumer members cash-based incentive reward opportunities where members are compensated with cash for responding to online offers credited to their bank account or Visa.


The offering will be made by means of a prospectus only, which are expected to be available this month from any of the offering managers above.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.