Thank goodness for email (did I really just say that?).
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.
Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.
Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media, especially in the lead-up to Black Friday, Cyber Monday and the lesser-known Small Business Saturday.
For the consumer, shopping is all about deals. Every year leading up to Black Friday and Cyber Monday, brands and retailers push deals to capitalize on the shopping season and gain traffic and buyers to their websites.
Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.
CRM and loyalty company Mall Networks is partnering with SoundBite Communications to deploy mobile marketing offers from CyberMonday.com. The site, run by Mall Networks and owned by Shop.org, is named after the Monday following Thanksgiving, one of the biggest online shopping days of the year. The partnership was announced November 24.
With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...