Cyber Monday

Three Marketing Tactics I'm Thankful For This Year

Three Marketing Tactics I'm Thankful For This Year

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Thank goodness for email (did I really just say that?).

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

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Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.

Mobile E-commerce Exploded This Holiday Season

Mobile E-commerce Exploded This Holiday Season

Shoppers have fully embraced mobile purchasing; marketers must respond in kind.

Do Your Holiday Emails Land on the Naughty or Nice List?

Do Your Holiday Emails Land on the Naughty or Nice List?

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Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.

Predictions of Holiday Email Winners and Losers

Predictions of Holiday Email Winners and Losers

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Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.

News Byte: Mobile Multiplies Cyber Monday Money

News Byte: Mobile Multiplies Cyber Monday Money

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IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.

Wanted: an established Web presence for a floundering SMB

Wanted: an established Web presence for a floundering SMB

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Small online retailers that want to compete against Goliath competitors need to establish a social, speedy Web presence

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data

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IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

Mobilizing for Cyber Monday

Mobilizing for Cyber Monday

If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.

M-commerce profit surge helps ring in the holidays

M-commerce profit surge helps ring in the holidays

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.

Groupon's holiday weekend trounces LivingSocial's

Groupon's holiday weekend trounces LivingSocial's

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Groupon sold more than 650,000 holiday deals between Black Friday and Cyber Monday, an increase of 500% compared with the same weekend last year.

Sunglass Warehouse filters holiday list with new ESP

Sunglass Warehouse filters holiday list with new ESP

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Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.

Study: Small businesses are all about digital

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Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media, especially in the lead-up to Black Friday, Cyber Monday and the lesser-known Small Business Saturday.

Make Cyber Monday successful, not scary

Make Cyber Monday successful, not scary

For the consumer, shopping is all about deals. Every year leading up to Black Friday and Cyber Monday, brands and retailers push deals to capitalize on the shopping season and gain traffic and buyers to their websites.

Cyber Monday 2009 sales up 5% over last year

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Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.

Mall Networks chooses SoundBite for Cyber Monday mobile push

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CRM and loyalty company Mall Networks is partnering with SoundBite Communications to deploy mobile marketing offers from CyberMonday.com. The site, run by Mall Networks and owned by Shop.org, is named after the Monday following Thanksgiving, one of the biggest online shopping days of the year. The partnership was announced November 24.

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

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With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...