Cyber Monday moves to Dec. 18

Share this article:

Dec. 18 will be the biggest holiday shopping day this year -- not the Monday after Thanksgiving, which is called Cyber Monday.

This finding, from CyberSource Corp., Mountain View, CA, is based on the company's analysis of six years of historical transaction volumes and the number of shipping days remaining before Dec. 25.

CyberSource, which processes electronic payments for Web merchants, said that based on its research, holiday peak shopping days typically happen on the Monday occurring closest to Christmas where there is at least a week available for shipping. The company expects that to be the case this year as well.

Based on CyberSource data, peak e-commerce shopping days in prior years have occurred on the following Mondays: Dec. 18, 2000; Dec. 17, 2001; Dec. 16, 2002; Dec. 15, 2003; Dec. 13, 2004; and Dec. 12, 2005.

This year marks the reversal of a six-year trend, CyberSource said. Since the year 2000, the peak day has been moving earlier in December. Not so in 2006, where it moves from the 12 to the 18 because Christmas once again falls on a Monday as it did in 2000.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.