Cyber Group Launches Spot on TechTV
The marketing effort, scheduled to debut today, features the infomercial along with six standard television commercials. The infomercial promotes Cyber Group's E-Snitch, a tracking device that uses global positioning technology to assist companies in finding stolen computers.
Ads for the campaign will run during the "Cybercrime," "Fresh Gear" and "The Screen Savers" shows on TechTV. TechTV reaches about 27 million households, and the cable network claims that 42 percent of its viewers are corporate decision-makers.