CX

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

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Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

14 Customer Experience Trends for Marketers in 2014

14 Customer Experience Trends for Marketers in 2014

What your marketing organization can do to better prepare for the "Year of Empathy."

Word to the Wise: Customer Experience

Word to the Wise: Customer Experience

Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.

Customer Experience Primer for Marketers

Customer Experience Primer for Marketers

Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.

The Connection Between Customer Experience and Customer Loyalty

The Connection Between Customer Experience and Customer Loyalty

Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.

Is Your Brand an Empty Promise?

Is Your Brand an Empty Promise?

Three steps to making and keeping a compelling brand promise

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...