CX

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

14 Customer Experience Trends for Marketers in 2014

14 Customer Experience Trends for Marketers in 2014

What your marketing organization can do to better prepare for the "Year of Empathy."

Word to the Wise: Customer Experience

Word to the Wise: Customer Experience

Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.

Customer Experience Primer for Marketers

Customer Experience Primer for Marketers

Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.

The Connection Between Customer Experience and Customer Loyalty

The Connection Between Customer Experience and Customer Loyalty

Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.

Is Your Brand an Empty Promise?

Is Your Brand an Empty Promise?

Three steps to making and keeping a compelling brand promise

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