CX

14 Customer Experience Trends for Marketers in 2014

14 Customer Experience Trends for Marketers in 2014

What your marketing organization can do to better prepare for the "Year of Empathy."

Word to the Wise: Customer Experience

Word to the Wise: Customer Experience

Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.

Customer Experience Primer for Marketers

Customer Experience Primer for Marketers

Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.

The Connection Between Customer Experience and Customer Loyalty

The Connection Between Customer Experience and Customer Loyalty

Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.

Is Your Brand an Empty Promise?

Is Your Brand an Empty Promise?

Three steps to making and keeping a compelling brand promise

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.