What your marketing organization can do to better prepare for the "Year of Empathy."
Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
Three steps to making and keeping a compelling brand promise
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.