CVS to Launch Internet Prescription Sales With Purchase of Soma.com

Share this article:
Drugstore chain CVS, Woonsocket, RI, agreed to acquire online pharmacy Soma.com, Seattle, for about $30 million in stock in an agreement that marks the most aggressive move yet by a major brick-and-mortar drugstore chain into Web-based prescription sales.


CVS said yesterday it would lend its marketing expertise and its affiliations with insurance providers to help grow Soma.com, which began filling prescriptions online in January. CVS, which had not been expected to launch an online arm until later this year, said it would benefit from the Internet and fulfillment infrastructure established by Soma.com.


CVS, which operates 4,100 stores throughout the Midwest and East, also said it would expand the range of products offered by Soma.com and would begin offering more personalized services, such as individualized health pages, tailored health management programs and health assessment services. The move will allow CVS to market products and services "on a more targeted and relationship-oriented basis," the chain said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.