CVS launches e-commerce site for Beauty 360

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CVS has opened an e-commerce store for its Beauty 360 collection of cosmetic brands. The company has operated eight bricks-and-mortar Beauty 360 locations in the US since November 2008.

CVS, which announced the e-commerce store on January 14, has made products from the beauty brands under its umbrella available through a shared shopping basket across cvs.com and beauty360.com.  

Mike Bloom, SVP of merchandising and supply chain for CVS, said in a statement that the e-commerce site launch is an example of the chain “making shopping for these luxury beauty products more convenient for everyone."

Beauty 360 shoppers can also use the pharmacy's ExtraCare Rewards program, which provides 2% money back on all purchases, among its benefits. It features products from brands including Vincent Longo, Philip B, Canyon Ranch, Freeze 24.7, Cargo, Bioelements, Neil George, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf and BORBA Cosmetics.

CVS has also launched a review of its creative and media accounts, according to a report in Advertising Age. The brand works a number of agencies, including iCrossing.

A CVS representative could not be immediately reached for comment.

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