Customer-Centricity

Hell Hath No Fury Like a Disappointed Customer

Hell Hath No Fury Like a Disappointed Customer

Marketers need to close the gap between brand promise and customer experience.

An Inside View of a Year in the Life of a CMO

An Inside View of a Year in the Life of a CMO

Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.

Are marketers truly customer centric?

Are marketers truly customer centric?

By

Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...