January 07, 2013
Marketers need to close the gap between brand promise and customer experience.
January 01, 2013
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
September 26, 2012
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
