Customer-Centricity

Hell Hath No Fury Like a Disappointed Customer

Hell Hath No Fury Like a Disappointed Customer

Marketers need to close the gap between brand promise and customer experience.

An Inside View of a Year in the Life of a CMO

An Inside View of a Year in the Life of a CMO

Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.

Are marketers truly customer centric?

Are marketers truly customer centric?

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Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.