Customer-Centric Marketing

From the Expert: Ken Seiff's Customer-Centric Marketing Best Practices

From the Expert: Ken Seiff's Customer-Centric Marketing Best Practices

During this 1 hour session, Ken will discuss battle-tested customer-centric best practices we all can leverage, as well as the top digital marketing strategies to increase sales and shopper loyalty. By ensuring that your marketing is comprehensively customer-obsessed, you can drive higher revenue this holiday season.

The New Bottom Line: Customer Success

The New Bottom Line: Customer Success

Marketers aiming to increase retention must embrace a customer-success philosophy.

Data management drives ROI

Data management drives ROI

Data opens the door for marketers to connect with customers at a personal, emotion-charged level. But this portal to customer-centric marketing remains locked for many organizations — both client-side and agencies

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.