During this 1 hour session, Ken will discuss battle-tested customer-centric best practices we all can leverage, as well as the top digital marketing strategies to increase sales and shopper loyalty. By ensuring that your marketing is comprehensively customer-obsessed, you can drive higher revenue this holiday season.
Marketers aiming to increase retention must embrace a customer-success philosophy.
Data opens the door for marketers to connect with customers at a personal, emotion-charged level. But this portal to customer-centric marketing remains locked for many organizations — both client-side and agencies
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.