Partnership...and the three ways you can tell if that word means anything.
Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required.
Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment.
Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform.
Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.
Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
What makes great editors great is that they are able to connect to both the heart and the head. They know what makes their audience laugh, think, stick around and respond. Great editors also have a head for business.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.