Customer

Youtility: Why Smart Marketing is About Help, not Hype

Youtility: Why Smart Marketing is About Help, not Hype

In this Webinar, NY Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful.

Driving Revenue Through Customer Lifecycle Marketing

Driving Revenue Through Customer Lifecycle Marketing

In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.

Customer Experience Marketing That Makes a Splash

Customer Experience Marketing That Makes a Splash

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

Best Friend Brand: Tips for Getting into Your Customers' Inner Circle

In this webinar, Silverpop will share some personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers

Word to the Wise: Customer

Word to the Wise: Customer

Whether you call them consumers, constituents, clients, fans, guests, or members, customers are the ultimate reason you're in business.

They Finally Bought Something, Now What Do I Do?

They Finally Bought Something, Now What Do I Do?

Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.

Reaching the Nonstop Customer

Reaching the Nonstop Customer

4 ways marketers can adjust their approach to optimize the digital customer experience.

Data That Tells the Customer's Story

Data That Tells the Customer's Story

Interaction tracking is enterprise marketing management's competitive advantage.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

And the Winner Is...the Customer

And the Winner Is...the Customer

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How the Academy Awards and other major events help marketers build customer relationships.

Getting Mobile Customers to Talk

Getting Mobile Customers to Talk

4 ways marketers can get the most out of mobile research.

3 Secrets to Measuring Marketing's Impact on Revenue

3 Secrets to Measuring Marketing's Impact on Revenue

Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience possible and have a tremendous impact on the bottom line.

Cross-channel contact strategies: The who, when, what and how

Cross-channel contact strategies: The who, when, what and how

Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

The Evolution of Marketing

The Evolution of Marketing

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Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

You're Wrong: Musings on the word 'Partnership'

You're Wrong: Musings on the word 'Partnership'

Partnership...and the three ways you can tell if that word means anything.

A primer for CMOs who would be king

A primer for CMOs who would be king

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Carine Clark, a CMO who recent ascended to the CEO suite, has advice for other CMOs who'd like to do the same. Caution: math is required.

Engagement that entertains

Engagement that entertains

By By

Successful marketing requires customer engagement. And the fastest path to that engagement—assuming the ad copy doesn't include the words free or complimentary—is entertainment.

GlaxoSmithKline implements a cloud-based digital marketing platform

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Healthcare and pharmaceutical company GlaxoSmithKline (GSK) has developed a new digital marketing platform designed to easily build and deploy digital communications and analytics, said GSK's manager of product communications Jennifer Armstrong. GSK tapped technology companies Infosys and Fabric Worldwide to implement the platform.

Where are your customers?

Where are your customers?

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Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.

To know me is to target me

To know me is to target me

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.

JCPenney overhauls marketing, promo strategy

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JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Glean customer data pool for marketing intelligence

Glean customer data pool for marketing intelligence

With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.

Q&A: Diane Berry, SVP, Coveo

Q&A: Diane Berry, SVP, Coveo

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Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.

In with Tina Brown: CRM maven

In with Tina Brown: CRM maven

What makes great editors great is that they are able to connect to both the heart and the head. They know what makes their audience laugh, think, stick around and respond. Great editors also have a head for business.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...