See what our tweeps have been getting up to this month. Follow us @dmnews.
Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...