Customer Trust

When Social Media Comments Go Negative, Should Your Brand Respond?

When Social Media Comments Go Negative, Should Your Brand Respond?

Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.

Email's Role in Customer Trust

Email's Role in Customer Trust

Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.

2013 Essential Guide to Email Marketing

2013 Essential Guide to Email Marketing

The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

The Power of Content Marketing in Consumer Purchase

The Power of Content Marketing in Consumer Purchase

Bloggers write, you listen—and then you click to possibly buy the item because you trust them.

3 Core Capabilities for Privacy Adherence

3 Core Capabilities for Privacy Adherence

While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.

We're All Links in the Chain of Customer Trust

We're All Links in the Chain of Customer Trust

Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.

Customers Put Their Trust in AmEx, USPS, and Amazon; Social Media Not So Much

Customers Put Their Trust in AmEx, USPS, and Amazon; Social Media Not So Much

By

Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.