Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.