See what our tweeps have been getting up to this month. Follow us @dmnews.
Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.