3 things marketers need to consider when developing a trustworthy content marketing strategy.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...