Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Bloggers write, you listen—and then you click to possibly buy the item because you trust them.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Household names score high on privacy with consumers, who tell the Ponemon Institute they feel less in control of their personal information than ever.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.