The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Happy customers lead to a happy bottom line.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
Marketers who hope to form personal relationships with their customers are texting in the wind. Digital consumers are all about business, and they certainly don't want to talk to you.
It's been a bad year for TV service providers.
Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
CMOs had greater responsibility once—it was awful, according to one famous feline.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
Visa, it's everywhere you want to be...until where you want to be is a diner in Tenafly, New Jersey, and your card is declined.
Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.
Marketers need to treat their customers, not trick them.
Email is one of the slowest customer service channels. But it's also the channel customers use most often to complain.
In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
Greenleaf reflects on his experience in the hospitality industry and cites a considerable customer service faux pas to avoid.
Shredding the barrier between customer service and marketing can create powerful results.
The customer service expert talks about the vital need for collaboration between marketing and sales.
What assets are slipping through the cracks in your marketing?
Weather may be weather, but customer service is also customer service—and the two shouldn't be mutually exclusive in the airline industry.
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
Why social customer service must be a part of a company's marketing strategy.
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
Customer service is marketing—without it, there won't be any customers to service.
What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?
Companies should "listen" to customers—but action is what really matters.
Email marketing helps Virgin America's customer satisfaction soar.
One man's bold expedition through a customer service minefield ends inside a cable company's secret inner chamber.
The era of "You Snooze You Lose" (YSYL) is quickly fading.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...