Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...