Customer Segmentation

DSW and data: a shoe-in for marketing success

DSW and data: a shoe-in for marketing success

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Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.

Shoes for everybody: DSW's behavioral segmentation

Shoes for everybody: DSW's behavioral segmentation

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By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.

Marketing to a customer segment of one

Marketing to a customer segment of one

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Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest

Beyond Leads

Beyond Leads

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...