Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.