October 24, 2012
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
October 24, 2012
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
October 08, 2012
Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest
August 01, 2011
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
