Customer Segmentation

DSW and data: a shoe-in for marketing success

DSW and data: a shoe-in for marketing success

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Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.

Shoes for everybody: DSW's behavioral segmentation

Shoes for everybody: DSW's behavioral segmentation

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By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.

Marketing to a customer segment of one

Marketing to a customer segment of one

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Linked customer data is the key to creating the contextually relevant marketing that will capture individual customer's attention and interest

Beyond Leads

Beyond Leads

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...