The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Happy customers lead to a happy bottom line.
Today's marketers need to mind their manners and appreciate customers.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Nearly nine out of 10 customers say the phone's the only way to resolve issues. Maybe that's because just half of 50 leading brands in a new study offered an email option.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
Don't let your surveys take your customers for a ride.
Marketers need to treat their customers, not trick them.
Elizabeth Dunn shares her secrets to keeping customers happy.
What assets are slipping through the cracks in your marketing?
Net Promote Score is still hot, but uncovering the truly dissatisfied among detractors is where marketers can turn up the heat on their retention efforts
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...