Customer Satisfaction

The Top 10 Ways to Keep Your B2B Customers Satisfied

The Top 10 Ways to Keep Your B2B Customers Satisfied

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Happy customers lead to a happy bottom line.

TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

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Today's marketers need to mind their manners and appreciate customers.

Consumer Satisfaction Rises Online

Consumer Satisfaction Rises Online

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Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.

Phone's Still the Best Route to Customer Satisfaction

Phone's Still the Best Route to Customer Satisfaction

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Nearly nine out of 10 customers say the phone's the only way to resolve issues. Maybe that's because just half of 50 leading brands in a new study offered an email option.

A Marketing Call to Action for Call Centers

A Marketing Call to Action for Call Centers

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Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.

Surveys Rate as a Low Point on the Customer Journey

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

Infographic: Horrifying Customer Service Can Be Deadly

Infographic: Horrifying Customer Service Can Be Deadly

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Marketers need to treat their customers, not trick them.

Don't Worry, Be Happy

Don't Worry, Be Happy

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Elizabeth Dunn shares her secrets to keeping customers happy.

Missed (Marketing) Opportunities

Missed (Marketing) Opportunities

What assets are slipping through the cracks in your marketing?

The Other Ultimate Question

The Other Ultimate Question

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Net Promote Score is still hot, but uncovering the truly dissatisfied among detractors is where marketers can turn up the heat on their retention efforts

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