Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
Don't let your surveys take your customers for a ride.
Marketers need to treat their customers, not trick them.
Elizabeth Dunn shares her secrets to keeping customers happy.
What assets are slipping through the cracks in your marketing?
Net Promote Score is still hot, but uncovering the truly dissatisfied among detractors is where marketers can turn up the heat on their retention efforts
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.