Customer Retention

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

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Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

8 Secrets for Driving Response

8 Secrets for Driving Response

Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Retention Requires a Customer Success Model

Retention Requires a Customer Success Model

5 steps to building a customer success model that boosts customer retention

Infographic: Small Business Customers Have Big Expectations

Infographic: Small Business Customers Have Big Expectations

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Times they are a-changin'—and getting more challenging for small businesses.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

Pushing Through the App Clutter: Analytics Delivers on Engagement

Pushing Through the App Clutter: Analytics Delivers on Engagement

App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.

Rising to the top in an ocean of offers

Rising to the top in an ocean of offers

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New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.

Customer loyalty is a moving target

Customer loyalty is a moving target

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Moving residences prompts purchases, but also tests customers' loyalty to current providers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...