Customer Retention

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

By

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Retention Requires a Customer Success Model

Retention Requires a Customer Success Model

5 steps to building a customer success model that boosts customer retention

Infographic: Small Business Customers Have Big Expectations

Infographic: Small Business Customers Have Big Expectations

By

Times they are a-changin'—and getting more challenging for small businesses.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

Pushing Through the App Clutter: Analytics Delivers on Engagement

Pushing Through the App Clutter: Analytics Delivers on Engagement

App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.

Rising to the top in an ocean of offers

Rising to the top in an ocean of offers

By

New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.

Customer loyalty is a moving target

Customer loyalty is a moving target

By

Moving residences prompts purchases, but also tests customers' loyalty to current providers.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.