Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.
New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.
Moving residences prompts purchases, but also tests customers' loyalty to current providers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.