February 15, 2013
Consumers would rather buy their favorite brands than shop around for private label products.
January 24, 2013
Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.
January 01, 2013
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
August 01, 2011
To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers to give it to you? A well thought-out preference center can make all the difference across all channels.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
