Marketers must take into account that no two customers are the same.
But customer preferences take the bronze
In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
Focus on customer preferences to be an email marketing star.
Consumers would rather buy their favorite brands than shop around for private label products.
Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers to give it to you? A well thought-out preference center can make all the difference across all channels.
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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...