Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
Focus on customer preferences to be an email marketing star.
Consumers would rather buy their favorite brands than shop around for private label products.
Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers to give it to you? A well thought-out preference center can make all the difference across all channels.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.