But customer preferences take the bronze
In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
Focus on customer preferences to be an email marketing star.
Consumers would rather buy their favorite brands than shop around for private label products.
Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers to give it to you? A well thought-out preference center can make all the difference across all channels.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.