Customer Preferences

The Importance of Customer Preference

The Importance of Customer Preference

Marketers must take into account that no two customers are the same.

Infographic: Email Marketing Wins the Gold

Infographic: Email Marketing Wins the Gold

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But customer preferences take the bronze

Marketing Automation Is Not a Panacea

Marketing Automation Is Not a Panacea

In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Multichannel, Omnichannel, and Alice in Wonderland

Multichannel, Omnichannel, and Alice in Wonderland

Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.

Infographic: Send Out-of-this-World Emails

Infographic: Send Out-of-this-World Emails

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Focus on customer preferences to be an email marketing star.

Infographic: Brands Leave Their Mark on Consumers

Infographic: Brands Leave Their Mark on Consumers

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Consumers would rather buy their favorite brands than shop around for private label products.

Is Marketing Really All About Data and Analytics?

Is Marketing Really All About Data and Analytics?

Effective marketing isn't just about analyzing data, but about providing guidance on what data needs to be retrieved and analyzed.

Navigating the Murky Boundaries of Privacy

Navigating the Murky Boundaries of Privacy

Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.

Tailor marketing strategies to customer preferences

Tailor marketing strategies to customer preferences

To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers to give it to you? A well thought-out preference center can make all the difference across all channels.

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