May 01, 2013
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
April 19, 2013
If brands want to win big, they need to incorporate seamless customer experiences.
April 11, 2013
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
April 01, 2013
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
April 01, 2013
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
March 28, 2013
How marketers can move one-and-done customers to repeat buyers.
March 28, 2013
The data gained from loyalty programs is invaluable for direct marketing planning.
March 01, 2013
All of a company's employees are the face of its brand. Be sure your brand is well represented.
February 06, 2013
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
January 17, 2013
How businesses can overcome the five main challenges to loyalty marketing success
January 11, 2013
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
January 07, 2013
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
January 07, 2013
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
December 01, 2012
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
November 23, 2012
Marketers who want customers to stay engaged with their app should focus on three simple rules.
November 21, 2012
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
October 31, 2012
Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.
October 08, 2012
Moving residences prompts purchases, but also tests customers' loyalty to current providers.
September 18, 2012
The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.
September 17, 2012
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
September 07, 2012
Does your direct marketing make your customers feel appreciated?
August 31, 2012
It's become imperative for marketing and customer service leaders to collaborate to improve the customer experience and harness opportunities to boost revenue and bolster loyalty.
January 16, 2012
Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
January 01, 2012
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
January 01, 2012
Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
December 23, 2011
Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.
December 21, 2011
John Dawes, VP of products and strategy at Tealeaf, a customer experience management (CEM) company, discusses the ways your website might actually be limiting transactions.
September 28, 2011
Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
