Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
The key to CLV is discovering how customers spend their money and time when they're not in your store.
When customers feel like they're a part of your team, that's when your marketing really scores.
When it comes to customer loyalty, that is the ultimate question.
Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
If brands want to win big, they need to incorporate seamless customer experiences.
One-off, one-ways surveys fall short with customers
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
Marketing has an undeniable influence on customer loyalty.
How marketers can move one-and-done customers to repeat buyers.
The data gained from loyalty programs is invaluable for direct marketing planning.
All of a company's employees are the face of its brand. Be sure your brand is well represented.
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
How businesses can overcome the five main challenges to loyalty marketing success
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
Marketers who want customers to stay engaged with their app should focus on three simple rules.
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.
Moving residences prompts purchases, but also tests customers' loyalty to current providers.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.