Customer Loyalty

Customers for Life?

Customers for Life?

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Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Is 'Clienteling' in Your Future?

Is 'Clienteling' in Your Future?

By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Feeling the Customer Love?

Feeling the Customer Love?

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Consumers give their opinion of which industries are most and least customer-centric.

When Segments Overlap

When Segments Overlap

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Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Customer Communities: Don't Miss the Party

Customer Communities: Don't Miss the Party

Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.

Why Mobile Is the Key to Maximizing Customer Lifetime Value

Why Mobile Is the Key to Maximizing Customer Lifetime Value

The key to CLV is discovering how customers spend their money and time when they're not in your store.

Will Your Customers Go to Bat for You?

Will Your Customers Go to Bat for You?

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When customers feel like they're a part of your team, that's when your marketing really scores.

Will Your Customers Evangelize Your Brand?

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Relevancy Is the Cornerstone of B2B Loyalty

Relevancy Is the Cornerstone of B2B Loyalty

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Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers

"Unmarketing" to Increase Customer Loyalty

"Unmarketing" to Increase Customer Loyalty

Sometimes it's good to tell customers, "Here's what you don't need to buy from us."

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Turn Crisis into Opportunity with Superior Customer Experience

Turn Crisis into Opportunity with Superior Customer Experience

Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.

Reflections and Predictions From the Corner Office

Reflections and Predictions From the Corner Office

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Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends

Turning Loyal Customers Into Brand Evangelists

Turning Loyal Customers Into Brand Evangelists

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Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.

Infographic: Why Gamble With Customers' Loyalty?

Infographic: Why Gamble With Customers' Loyalty?

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If brands want to win big, they need to incorporate seamless customer experiences.

Turn Feedback Into Interaction

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

The Best Customer Experience: Instant Gratification

The Best Customer Experience: Instant Gratification

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Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.

Digital Hones Brands' Value-Added Services

Digital Hones Brands' Value-Added Services

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Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.

Anatomy of a Loyalty Program: Armadillo Willy's

Anatomy of a Loyalty Program: Armadillo Willy's

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The barbecue chain shares the secret sauce in its tasty loyalty strategy.

Loyalty Driver

Loyalty Driver

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Marketing has an undeniable influence on customer loyalty.

Getting to the Second Sale

Getting to the Second Sale

How marketers can move one-and-done customers to repeat buyers.

Measuring Customer Loyalty

Measuring Customer Loyalty

The data gained from loyalty programs is invaluable for direct marketing planning.

Your Marketing Team Is Bigger Than You Think

Your Marketing Team Is Bigger Than You Think

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All of a company's employees are the face of its brand. Be sure your brand is well represented.

Marketing's Important Role in CX Excellence

Marketing's Important Role in CX Excellence

Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.

Removing the Obstacles to Customer Loyalty

Removing the Obstacles to Customer Loyalty

How businesses can overcome the five main challenges to loyalty marketing success

Ticketmaster Scores Points in Tracking Email ROI

Ticketmaster Scores Points in Tracking Email ROI

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Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

The Connection Between Customer Experience and Customer Loyalty

The Connection Between Customer Experience and Customer Loyalty

Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.

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