Customer Loyalty

Prime Day Won't Be Black Friday

Prime Day Won't Be Black Friday

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But it may turn out to be a seminal event in e-commerce promotion and loyalty club recruitment.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

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More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Catalina Intros an E-Circular

Catalina Intros an E-Circular

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Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

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Poor customer experiences can lead to deflated revenue and loyalty.

Are You Just a Habit Your Customers Can Break?

Are You Just a Habit Your Customers Can Break?

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Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.

Don't Rain on Customers' Loyalty Parade [Infographic]

Don't Rain on Customers' Loyalty Parade [Infographic]

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Poor experiences are the dark clouds that hang over customers' sense of commitment.

The Loyalty Equation

The Loyalty Equation

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Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

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Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

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Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

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My tips for being a perfect host, whether in your home or for a brand.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

Verizon Rewards Its Loyal Customers

Verizon Rewards Its Loyal Customers

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The telecommunications giant shows that a little reward goes a long way.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

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Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

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To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

Loyalty Marketing Is Showmars' Secret Ingredient

Loyalty Marketing Is Showmars' Secret Ingredient

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Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

App of the Week: CardsApp

App of the Week: CardsApp

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The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Customers for Life?

Customers for Life?

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Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

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The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

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7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

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Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

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Reward customers for more than spending and 84% of them will spend more, according to a study.

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

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Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

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