Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
How to truly leave your customers salivating for more.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Consumers give their opinion of which industries are most and least customer-centric.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
The key to CLV is discovering how customers spend their money and time when they're not in your store.
When customers feel like they're a part of your team, that's when your marketing really scores.
When it comes to customer loyalty, that is the ultimate question.
Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
If brands want to win big, they need to incorporate seamless customer experiences.
One-off, one-ways surveys fall short with customers
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
Marketing has an undeniable influence on customer loyalty.
How marketers can move one-and-done customers to repeat buyers.
The data gained from loyalty programs is invaluable for direct marketing planning.
All of a company's employees are the face of its brand. Be sure your brand is well represented.
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
How businesses can overcome the five main challenges to loyalty marketing success
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...