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 Customer Loyalty

Macy's CMO shares loyalty insights at NRF Big Show

January 16, 2012

Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
 

Customer loyalty strategies determine the department store champion

January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
 

Nick Swinmurn, founder of Zappos.com and Rnkd

January 01, 2012

Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
 

Q&A: Anna Talerico, EVP and cofounder of Ion Interactive

December 23, 2011

Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.
 

Q&A: John Dawes, Tealeaf's VP of products and strategy

December 21, 2011

John Dawes, VP of products and strategy at Tealeaf, a customer experience management (CEM) company, discusses the ways your website might actually be limiting transactions.
 

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

September 28, 2011

Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.