Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
If brands want to win big, they need to incorporate seamless customer experiences.
One-off, one-ways surveys fall short with customers
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
Marketing has an undeniable influence on customer loyalty.
How marketers can move one-and-done customers to repeat buyers.
The data gained from loyalty programs is invaluable for direct marketing planning.
All of a company's employees are the face of its brand. Be sure your brand is well represented.
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
How businesses can overcome the five main challenges to loyalty marketing success
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
Marketers who want customers to stay engaged with their app should focus on three simple rules.
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Many companies' follow-up to Hurricane Sandy is loyalty marketing disguised as customer service.
Moving residences prompts purchases, but also tests customers' loyalty to current providers.
The drugstore chain is outpacing its goals for sign-ups to its new loyalty program, Balance Rewards.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
Does your direct marketing make your customers feel appreciated?
It's become imperative for marketing and customer service leaders to collaborate to improve the customer experience and harness opportunities to boost revenue and bolster loyalty.
Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.
John Dawes, VP of products and strategy at Tealeaf, a customer experience management (CEM) company, discusses the ways your website might actually be limiting transactions.
Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.