Customer Lifecycle

Emailing in Synch With the Customer Lifecyle

Emailing in Synch With the Customer Lifecyle

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Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.

2013 Essential Guide to Email Marketing

2013 Essential Guide to Email Marketing

The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.

Moments of Truth in Marketing

Moments of Truth in Marketing

Are you failing to bond with your customers?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...