Customer Journey

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

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With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

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Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

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Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

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How to have a demand generation process in place

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

One on One: Simon Grabowski Says Less is More

One on One: Simon Grabowski Says Less is More

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Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface

A Pay-for-Performance Platform for Marketers

A Pay-for-Performance Platform for Marketers

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ReFuel4 gives SMBs access to self-service creative and optimization tools

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

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Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

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RedPoint seeks to close the customer engagement gap

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

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Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

Prospect Identified: Now What?

Prospect Identified: Now What?

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Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

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Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

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Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

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Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

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Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Plugging the Operational Data Gap

Plugging the Operational Data Gap

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A new report exposes the gap between gathering marketing data and realizing its value it across functions

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