Customer Journey

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

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More personalization is in the cards with Google Feed

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

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From Olson 1to1, guidance on tackling the content challenge

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

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Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

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With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

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Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

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Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

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How to have a demand generation process in place

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

One on One: Simon Grabowski Says Less is More

One on One: Simon Grabowski Says Less is More

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Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface

A Pay-for-Performance Platform for Marketers

A Pay-for-Performance Platform for Marketers

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ReFuel4 gives SMBs access to self-service creative and optimization tools

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

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Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

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