Pega aims to go head-to-head with Salesforce: part one of a two-part feature
Introducing AI-driven optimization insights to the marketing data platform
Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
A deep dive into the key topic of cadence
Ric Elert of Conversant describes how data picks out the unique (anonymized) customer
Our weekly column about marketing tech and ops
With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.
Adobe comes out punching with its new Experience Cloud
Machine learning can take marketers beyond personas
Navigating the funnel is tortuous enough. Robots may not be the answer at this time.
The audience for traditional marketing messages will persist, and will remain valuable
Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce
Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)
How to have a demand generation process in place
A few measurement tactics can highlight attribution in analytics for a customer's journey
A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains
Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface
ReFuel4 gives SMBs access to self-service creative and optimization tools
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
Some things really are a matter of life or death
Most marketing technology only solves for the last 10 percent of digital marketing challenges
RedPoint seeks to close the customer engagement gap
Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
Riding high as the best team is baseball, the club has an equally impressive marketing machine as well
True predictive marketing goes beyond making assumptions based on consumers' past behavior
Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers
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