Customer Journey

Where ABM is Headed

Where ABM is Headed

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The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

Brands: Compete on Experience

Brands: Compete on Experience

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That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

Cartoon: Go Directly to Purchase, Skip Intent

Cartoon: Go Directly to Purchase, Skip Intent

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Your device is pushing you through the funnel, faster than you know

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

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We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

Personalization: Are We There Yet?

Personalization: Are We There Yet?

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Using marketing technology and marketing strategy to make personalization a reality

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

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Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

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Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

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More personalization is in the cards with Google Feed

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

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From Olson 1to1, guidance on tackling the content challenge

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Who Runs the World? Pega's Push

Who Runs the World? Pega's Push

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Pega aims to go head-to-head with Salesforce: part one of a two-part feature

Datorama Adds Genius

Datorama Adds Genius

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Introducing AI-driven optimization insights to the marketing data platform

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

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Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

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With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

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Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

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Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

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