Customer Journey

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

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Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

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Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

Lost and Found: Why Journey Mapping Is Critical to Your Business

Lost and Found: Why Journey Mapping Is Critical to Your Business

Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.

Life's a Journey (And so is Marketing)

Life's a Journey (And so is Marketing)

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How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.