The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
The new realities of how customers interact with brands mean thinking beyond the funnel.
When it comes to finding the right content, it's on like Donkey Kong.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...