Customer Journey

Lost and Found: Why Journey Mapping Is Critical to Your Business

Lost and Found: Why Journey Mapping Is Critical to Your Business

Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.

Life's a Journey (And so is Marketing)

Life's a Journey (And so is Marketing)

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How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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