Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
The new realities of how customers interact with brands mean thinking beyond the funnel.
When it comes to finding the right content, it's on like Donkey Kong.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.