If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
The new realities of how customers interact with brands mean thinking beyond the funnel.
When it comes to finding the right content, it's on like Donkey Kong.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...