If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
The new realities of how customers interact with brands mean thinking beyond the funnel.
When it comes to finding the right content, it's on like Donkey Kong.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...