Customer Intelligence

App of the Week: Refresh

App of the Week: Refresh

By

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

By

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

By

The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

By

What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

Moving Beyond Social CRM to CRM Intelligence

Moving Beyond Social CRM to CRM Intelligence

While marketers should care about social CRM, that limited view is no longer enough.

Uncovering Customer Intent to Drive Conversions

Uncovering Customer Intent to Drive Conversions

By

Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.

Infographic: The State of Customer Experience (CX)

Infographic: The State of Customer Experience (CX)

In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

By

Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

By

Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

By

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

How Analytics Can Improve Marketing Efforts

How Analytics Can Improve Marketing Efforts

Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

By

The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

IBM Aims to Make C-Suite a Little Sweeter

IBM Aims to Make C-Suite a Little Sweeter

By

The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.

The Fine Line of Automation in Social Media: Sincerity at Scale

The Fine Line of Automation in Social Media: Sincerity at Scale

With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.

The Right Slice

The Right Slice

By

Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

The Right Slice

The Right Slice

By

Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

Marketing in the Dark

Marketing in the Dark

By

Ah, if marketers had a crystal ball, the light they could shed on customers' actions.

The Diagnosis of Dr. Why

The Diagnosis of Dr. Why

By

Laddering expert Eric Holtzclaw says marketers are ailing when it comes to characterizing customers, introducing new products, and recruiting advocates. There's more; read on.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

By

When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

How Marketers Are Finally Getting to Know Their Customers

How Marketers Are Finally Getting to Know Their Customers

Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.

How Marketers Are Finally Getting to Know Their Customers

How Marketers Are Finally Getting to Know Their Customers

Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.

63% of CRM Initiatives Fail

63% of CRM Initiatives Fail

By

Here's what marketers can do to help improve CRM success rates.

3 Data Do's and Don'ts

3 Data Do's and Don'ts

By

Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

By

The airline's rebrand promises a more tech-savvy, customer-centric experience.

Customers Are Talking. Are You Listening?

Customers Are Talking. Are You Listening?

By

Marketers that dig into customer service data from across service channels can gain unique insight.

The Marketing Journey Begins With Customer Knowledge

The Marketing Journey Begins With Customer Knowledge

As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.

Social Insight Built to Order

Social Insight Built to Order

By

Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marketing by the Book—and Beyond

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Marketers Must Understand, Engage, and Deliver

Marketers Must Understand, Engage, and Deliver

By

Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...