The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
While marketers should care about social CRM, that limited view is no longer enough.
In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Relevance in high-priority customer interactions builds long-term loyalty.
Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.
Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
3 ways to strengthen decisions—by delaying them.
Marketers look to gain an edge by using analytics.
Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Big Data: Is it good or is it bad? Should it be used by vendors or consumers? The answer is a resounding 'yes.'
How customer-driven communities build word-of-mouth marketing for your brand.
Real-time data is what marketers want; old-time analytics is what they've got.
The real value of social media is customer intelligence, not monetization.
Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.
Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.
Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.
Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.
With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...