Customer Intelligence

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

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The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

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What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

Moving Beyond Social CRM to CRM Intelligence

Moving Beyond Social CRM to CRM Intelligence

While marketers should care about social CRM, that limited view is no longer enough.

Infographic: The State of Customer Experience (CX)

Infographic: The State of Customer Experience (CX)

In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

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Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

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Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

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The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

The Right Slice

The Right Slice

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Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

How Marketers Are Finally Getting to Know Their Customers

How Marketers Are Finally Getting to Know Their Customers

Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.

The Marketing Journey Begins With Customer Knowledge

The Marketing Journey Begins With Customer Knowledge

As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.

You Know Me, Don't You?

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

Trends to Watch: 12 Ingredients for Baking in Customer Loyalty

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Businesses hungry for growth often target competitors' loyalist customers. It's time for marketers to turn up the heat on their loyalty efforts.

It's Always the Quiet Ones

It's Always the Quiet Ones

Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.

It's the Offer Silly: Optimizing the Most Important Part of the Sale

It's the Offer Silly: Optimizing the Most Important Part of the Sale

Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.

Timing Is Everything

Timing Is Everything

3 ways to strengthen decisions—by delaying them.

Data Is a Marketer's Best Asset

Data Is a Marketer's Best Asset

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Marketers look to gain an edge by using analytics.

Taco Bell markets its quality experience with a new menu

Taco Bell markets its quality experience with a new menu

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Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.

Behaviors Trump Emotions

Behaviors Trump Emotions

I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

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It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.

Big Data: Don't Believe the Negative Hype

Big Data: Don't Believe the Negative Hype

Big Data: Is it good or is it bad? Should it be used by vendors or consumers? The answer is a resounding 'yes.'

When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Making data big and smart with data intelligence

Making data big and smart with data intelligence

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Real-time data is what marketers want; old-time analytics is what they've got.

Social media: Results and reality

Social media: Results and reality

The real value of social media is customer intelligence, not monetization.

First a data hub—then marketing automation

First a data hub—then marketing automation

Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.

Walmart shops for customer insight

Walmart shops for customer insight

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Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.

Q&A: Erica DePalma, VP of digital marketing at Media Horizons

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Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

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Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.

Glean customer data pool for marketing intelligence

Glean customer data pool for marketing intelligence

With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.

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