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Date: Thursday, November 10, 2011
Time: 1:00 p.m. ET/10:00 a.m. PT
Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.
Given the complexities of today's multichannel, customer-centric marketing ecosystem, companies are realizing the importance of customer intelligence as a core enabler to drive value-based, investment planning decisions across the entire organization.
During the webcast, we will address the role, importance and impact of customer intelligence given the volume, speed and breadth of data available as well as key steps to achieve more effective marketing and greater customer value through the art and science of analytics.
Featured speakers
Fatemeh Khatibloo, senior analyst, Forrester Research
Niall Budds, client manager, Quaero, a CSG Solution
Moderator
Tony Case, senior editor,
Direct Marketing News
Sponsored by:
Quaero is a customer engagement agency that helps clients manage and grow customer value through intelligence-driven, one-to-one engagements. In response to changes in consumer behavior and the explosion of data and information across channels and platforms, Quaero introduced Customer Value Management, a set of solutions that help companies understand the value of their customers and then use that insight to drive business decisions.
Quaero's Customer Value Management (CVM) solutions bring together strategy, customer insight, technology, data services and multichannel program execution to help companies improve the customer experience, adapt to ever changing customer needs and maximize customer value.
For more information, visit us at quaero.com.
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