Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Ah, if marketers had a crystal ball, the light they could shed on customers' actions.
Laddering expert Eric Holtzclaw says marketers are ailing when it comes to characterizing customers, introducing new products, and recruiting advocates. There's more; read on.
Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.
Here's what marketers can do to help improve CRM success rates.
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
Marketers that dig into customer service data from across service channels can gain unique insight.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
4 lessons for marketers from Jeff Bezos and Amazon.com.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
J. J. Keller taps IBM to get smart about its online customers.
CMOs definitely have their work cut out for them—but it's nothing to be afraid of.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
Marketers look to gain an edge by using analytics.
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution.
What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.
In the age of Big Data, marketers need to go "beyond personalization to customization."
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...