Customer Insight

App of the Week: Refresh

App of the Week: Refresh

By

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

Uncovering Customer Intent to Drive Conversions

Uncovering Customer Intent to Drive Conversions

By

Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.

How Analytics Can Improve Marketing Efforts

How Analytics Can Improve Marketing Efforts

Think of marketing analytics as the dashboard on your car. Before you drive, you have to make sure there is enough fuel in the gas tank to keep you going.

IBM Aims to Make C-Suite a Little Sweeter

IBM Aims to Make C-Suite a Little Sweeter

By

The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.

The Fine Line of Automation in Social Media: Sincerity at Scale

The Fine Line of Automation in Social Media: Sincerity at Scale

With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.

The Right Slice

The Right Slice

By

Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

Marketing in the Dark

Marketing in the Dark

By

Ah, if marketers had a crystal ball, the light they could shed on customers' actions.

The Diagnosis of Dr. Why

The Diagnosis of Dr. Why

By

Laddering expert Eric Holtzclaw says marketers are ailing when it comes to characterizing customers, introducing new products, and recruiting advocates. There's more; read on.

How Marketers Are Finally Getting to Know Their Customers

How Marketers Are Finally Getting to Know Their Customers

Given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.

63% of CRM Initiatives Fail

63% of CRM Initiatives Fail

By

Here's what marketers can do to help improve CRM success rates.

3 Data Do's and Don'ts

3 Data Do's and Don'ts

By

Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

By

The airline's rebrand promises a more tech-savvy, customer-centric experience.

Customers Are Talking. Are You Listening?

Customers Are Talking. Are You Listening?

By

Marketers that dig into customer service data from across service channels can gain unique insight.

Social Insight Built to Order

Social Insight Built to Order

By

Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marketing by the Book—and Beyond

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Marketers Must Understand, Engage, and Deliver

Marketers Must Understand, Engage, and Deliver

By

Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.

Direct Marketing: More Relevant Than Ever

Direct Marketing: More Relevant Than Ever

Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Better Customer Insight Leads to a Stellar Online Experience

Better Customer Insight Leads to a Stellar Online Experience

By

J. J. Keller taps IBM to get smart about its online customers.

That's a Lot of Ones and Zeros

That's a Lot of Ones and Zeros

By

CMOs definitely have their work cut out for them—but it's nothing to be afraid of.

Overlook This Data Issue and Lose Customers

Overlook This Data Issue and Lose Customers

By

Don't get so distracted by Big Data that other challenges or opportunities go unheeded.

Data Is a Marketer's Best Asset

Data Is a Marketer's Best Asset

By

Marketers look to gain an edge by using analytics.

Q&A: Doug Kamp, ECD, gyro Chicago

Q&A: Doug Kamp, ECD, gyro Chicago

By

Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.

Are marketers truly customer centric?

Are marketers truly customer centric?

By

Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.

Customer knowledge makes the sale

Customer knowledge makes the sale

By

The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution.

Justin Bieber, toilets, customers, and smartphones. Seriously.

Justin Bieber, toilets, customers, and smartphones. Seriously.

By

What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

By

In the age of Big Data, marketers need to go "beyond personalization to customization."

Measuring the lifetime value of a customer

Measuring the lifetime value of a customer

Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.

Customer experience as a marketing asset

Customer experience as a marketing asset

By

Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.