4 lessons for marketers from Jeff Bezos and Amazon.com.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
J. J. Keller taps IBM to get smart about its online customers.
CMOs definitely have their work cut out for them—but it's nothing to be afraid of.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
Marketers look to gain an edge by using analytics.
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution.
What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.
In the age of Big Data, marketers need to go "beyond personalization to customization."
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.