Customer Insight Changes Name
The new division will increase Experian's database offerings by delivering software applications and marketing solutions to the financial, insurance, energy and telecommunications industries.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.