Customer Insight Changes Name
The new division will increase Experian's database offerings by delivering software applications and marketing solutions to the financial, insurance, energy and telecommunications industries.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.