Customer Insight Changes Name
The new division will increase Experian's database offerings by delivering software applications and marketing solutions to the financial, insurance, energy and telecommunications industries.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.