Customer Focus

Justin Bieber, toilets, customers, and smartphones. Seriously.

Justin Bieber, toilets, customers, and smartphones. Seriously.

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What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

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In the age of Big Data, marketers need to go "beyond personalization to customization."

Imagine me and you...in the C-suite

Imagine me and you...in the C-suite

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There's a new member of the C-suite—it's you!

Steps to building a high-performance  marketing staff

Steps to building a high-performance marketing staff

The marketing department plays a vital role in promoting the mission and success of an organization.

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