Customer Focus

Justin Bieber, toilets, customers, and smartphones. Seriously.

Justin Bieber, toilets, customers, and smartphones. Seriously. By

What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center By

In the age of Big Data, marketers need to go "beyond personalization to customization."

Imagine me and you...in the C-suite

Imagine me and you...in the C-suite By

There's a new member of the C-suite—it's you!

Steps to building a high-performance marketing staff

Steps to building a high-performance  marketing staff

The marketing department plays a vital role in promoting the mission and success of an organization.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.