Customer Focus

Justin Bieber, toilets, customers, and smartphones. Seriously.

Justin Bieber, toilets, customers, and smartphones. Seriously.

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What do Justin Bieber, toilets, customers, and smartphones have in common? The IBM Smarter Commerce Global Summit.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

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In the age of Big Data, marketers need to go "beyond personalization to customization."

Imagine me and you...in the C-suite

Imagine me and you...in the C-suite

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There's a new member of the C-suite—it's you!

Steps to building a high-performance  marketing staff

Steps to building a high-performance marketing staff

The marketing department plays a vital role in promoting the mission and success of an organization.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.