Customer Feedback

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

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Reviews not only influence purchases, they also hold the key to improving products and services.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

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A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

Customer Feedback Is a Pot of Gold

Customer Feedback Is a Pot of Gold

Are you making it easy for customers to share their opinions about your brand? If not, you should be.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

Surveys Rate as a Low Point on the Customer Journey

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

The Most Interesting Man in the World

The Most Interesting Man in the World

There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.

Earth Day: Consumers Less Likely to Shell out Green on Organics

Earth Day: Consumers Less Likely to Shell out Green on Organics

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"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.

Turn Feedback Into Interaction

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

Which Brands Are the Most Functional, Accessible, and Emotional?

Which Brands Are the Most Functional, Accessible, and Emotional?

The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

Does your marketing have a memory?

Does your marketing have a memory?

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Building an understanding of customers over time helps marketers deliver a compelling customer experience

Not your mother's holiday shopping

Not your mother's holiday shopping

Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.

News Bytes: Marketing news from across the industry

News Bytes: Marketing news from across the industry

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Quick access to insightful data is a theme among new releases; FTC and MMA take action.

Storybuilding: how customer involvement leads to happily-ever-after

Storybuilding: how customer involvement leads to happily-ever-after

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Customer feedback can help companies write their brand story.

Social media named valedictorian in determining college social scene

Social media named valedictorian in determining college social scene

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Students turn to college websites for university information, but zero in on social media for social life insight

The Danger(s) of Not Getting Consumer Feedback

The Danger(s) of Not Getting Consumer Feedback

Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Find the right bra—or bust

Find the right bra—or bust

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Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.

Infographic: SWOT analysis for mobile ROI

Infographic: SWOT analysis for mobile ROI

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More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Valassis: Print key for grocery retailers, but social and digital expected to surge

Valassis: Print key for grocery retailers, but social and digital expected to surge

Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.

On the move: surveying your mobile user

On the move: surveying your mobile user

As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires.

Customer experience as a marketing asset

Customer experience as a marketing asset

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Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

IBM survey finds increasing problems with data silos

IBM survey finds increasing problems with data silos

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While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.

Poll: Video drives brand engagement

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An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.

Google launches customer survey tool

Google launches customer survey tool

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Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.

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