One-off, one-ways surveys fall short with customers
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Companies should "listen" to customers—but action is what really matters.
Building an understanding of customers over time helps marketers deliver a compelling customer experience
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Customer feedback can help companies write their brand story.
Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.