Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
One-off, one-ways surveys fall short with customers
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Companies should "listen" to customers—but action is what really matters.
Building an understanding of customers over time helps marketers deliver a compelling customer experience
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Customer feedback can help companies write their brand story.
Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.