Reviews not only influence purchases, they also hold the key to improving products and services.
Feedback from customer communities revealed that it was time for a new look.
Are you making it easy for customers to share their opinions about your brand? If not, you should be.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
One-off, one-ways surveys fall short with customers
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Companies should "listen" to customers—but action is what really matters.
Building an understanding of customers over time helps marketers deliver a compelling customer experience
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Customer feedback can help companies write their brand story.
Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...