Customer Feedback

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

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Reviews not only influence purchases, they also hold the key to improving products and services.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

Customer Feedback Is a Pot of Gold

Customer Feedback Is a Pot of Gold

Are you making it easy for customers to share their opinions about your brand? If not, you should be.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

Turn Feedback Into Interaction

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

Which Brands Are the Most Functional, Accessible, and Emotional?

Which Brands Are the Most Functional, Accessible, and Emotional?

The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

Does your marketing have a memory?

Does your marketing have a memory?

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Building an understanding of customers over time helps marketers deliver a compelling customer experience

Not your mother's holiday shopping

Not your mother's holiday shopping

Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.

News Bytes: Marketing news from across the industry

News Bytes: Marketing news from across the industry

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Quick access to insightful data is a theme among new releases; FTC and MMA take action.

Storybuilding: how customer involvement leads to happily-ever-after

Storybuilding: how customer involvement leads to happily-ever-after

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Customer feedback can help companies write their brand story.

The Danger(s) of Not Getting Consumer Feedback

The Danger(s) of Not Getting Consumer Feedback

Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.

Customer experience as a marketing asset

Customer experience as a marketing asset

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Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...