Customer Feedback

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

Turn Feedback Into Interaction

Turn Feedback Into Interaction

One-off, one-ways surveys fall short with customers

Which Brands Are the Most Functional, Accessible, and Emotional?

Which Brands Are the Most Functional, Accessible, and Emotional?

The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

Does your marketing have a memory?

Does your marketing have a memory?

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Building an understanding of customers over time helps marketers deliver a compelling customer experience

Not your mother's holiday shopping

Not your mother's holiday shopping

Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.

News Bytes: Marketing news from across the industry

News Bytes: Marketing news from across the industry

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Quick access to insightful data is a theme among new releases; FTC and MMA take action.

Storybuilding: how customer involvement leads to happily-ever-after

Storybuilding: how customer involvement leads to happily-ever-after

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Customer feedback can help companies write their brand story.

The Danger(s) of Not Getting Consumer Feedback

The Danger(s) of Not Getting Consumer Feedback

Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.

Customer experience as a marketing asset

Customer experience as a marketing asset

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Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.