Reviews not only influence purchases, they also hold the key to improving products and services.
Feedback from customer communities revealed that it was time for a new look.
Are you making it easy for customers to share their opinions about your brand? If not, you should be.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
One-off, one-ways surveys fall short with customers
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Companies should "listen" to customers—but action is what really matters.
Building an understanding of customers over time helps marketers deliver a compelling customer experience
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Customer feedback can help companies write their brand story.
Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.