Youtility: Why Smart Marketing is About Help, not Hype

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Tuesday, April 21
1:00PM ET/10:00AM PT

If you're wondering how to make your company seem more exciting, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

In this Webinar, NY Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business.


Jay Baer,
Best-Selling Author and Founder, Convince & Convert

Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as California Tourism, Billabong, Hardee's, DOLE and more.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to make their companies more USEFUL.

Sponsored by:

Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. The Sitecore® Experience Platform™ provides truly automated, flexible, and predictive customer experience management that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touch point.

Sitecore continues to be highly acclaimed by analysts, including Forrester Research Inc., which recognized Sitecore as a “leader” in its independent report, The Forrester Wave™: Web Content Management Systems, Q1 2015. In October, 2014, Gartner, Inc., positioned Sitecore as a “leader” in its 2014 Magic Quadrant for Web Content Management for the fifth consecutive year. Sitecore's strongest endorsements come from its 4,400 customers – including American Express, Carnival Cruise Lines, easyJet and L'Oréal. These leading brands, from over 50 countries around the globe, trust Sitecore to help them deliver the meaningful interactions that win customers for life

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